This July Only: Save 30% on PRO with code SUMMER30 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 615,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Senior Citizens' Activity Group
5/10/2009 at 9:14 AM ET
Need a name for a senior citizens' activity group affiliated with a hospital. Group holds seminars on health issues, interest issues, trips for culture, education, shopping and fun.
5/10/2009 at 11:31 AM
That last thing you want in your name is the word "senior." More than one research project indicates that "seniors" resent that label. That said, give some thought to...
"Your Continuing Education"
"Continuing To Learn"
Neither are tied to a specific subject(s), so they're all-inclusive. Hope that helps.
For Results You Can Take To The Bank!
5/10/2009 at 11:58 AM
Thanks Phil. These sound more like tag lines, though and I am looking for a group name. Also need to incorporate the fun part.
5/10/2009 at 4:57 PM
For some name options ...
(Hospital) Active Living Center ... would help to know hospital name
Sunset Active Living Center
Second Stage Activity Center
Twilight Fun Center
Second Life Activity Center
hope these help,
5/10/2009 at 7:52 PM
Focus on the benefit, not on the age of your target audience. If you want to depict middle-aged people that's fine, but don't make the name a "badge" of seniors. Most seniors don't see themselves as seniors, and those who might be interested in activities probably don't feel that "senior."
Adventures, Exploration, Camaraderie, Healthy Outings ... all of these are age-neutral. Build on them.
5/11/2009 at 1:08 AM
You May Try These Out:
"Age No Bar"
"Excitement After 60" (or what ever age you prefer)
"Learn While You Retire" or "Learning After Retirement"
"Experienced Horses" (this would resemble that after certain age also you are still active)
5/11/2009 at 9:49 AM
Are the activities aimed toward seniors or to the general public? What does the hospital affiliation contribute to the group (is there a health-related component)?
5/13/2009 at 7:56 PM
Thank you very much to all who have made suggestions to this point. In answer to your questions, hospital name is Helen Keller Hospital. Activities are generally open to the public but we get to participate at group rates. The hospital contributes transportation, education and a co-ordinator who arranges our activities. (in order to be a member one must have attained the ripe old age of 55.) Please keep trying!
5/13/2009 at 11:13 PM
KellerSeniors (to match Kellerbabies)
Active Senior Society
5/16/2009 at 1:26 PM
GoodLuck from who is 55 plus!
5/18/2009 at 6:56 PM
This is maybe tougher than I thought. Do you think I should increase points? Please keep thinking!
5/25/2009 at 7:23 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
5/25/2009 at 8:48 AM
Thanks to all who responded. We'll keep on thnking but appreciate your input.
BACK TO TOP
Post a Comment
Why B2B Sales Leads Don't Convert (and Who Is to Blame)
by Ayaz Nanji
Community Trolls: Types, Motivations, and Solutions
by Dan Sullivan
Consumer Psychology and the E-Commerce Checkout [Infographic]
by Verónica Maria Jarski
How Big Businesses Use Colors to Affect Your Emotions ...
by Verónica Maria Jarski
It's a New Brand World: 14 Things You Need to Know About ...
by Linda Kearns
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with