Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 599,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Political Tagline Needed
Posted by Anonymous on
5/13/2009 at 6:54 AM ET
I have been tasked the marketing activities for a local chap running for city council with ultimate goals of a House of Rep. seat. His name is Dave Stirone (rhymes with trombone).
Since it is a local election and he is relatively unknown, I want a catchy cheeky tagline that people will remember when they close the curtain. Here are some relevant facts:
- His opponent (incumbent) is not very involved and seems lazy.
- My guy has lived here his whole life (although so has other).
- He's a successful entrepreneur.
- He's participated in a lot of charity fund raisers over the years.
- He's 40, the opponent is 64.
- He's a central republican, opponent is hard democrat.
I want something that he can carry with him for life if his dreams come true. Maybe something along the lines of "Dave Stirone, It's our home" - I'm thinking it needs to rhyme so people remember it, since he doesn't have any name recognition.
5/13/2009 at 7:33 AM
First of all, I'd forget the rhyme thing. People will remember his name by connecting it with what he will convince them he can do for them, and the things his opponent has failed to do while in office.
And focus on the office he's currently running for, not on any future run for Congress. Think of the proverbial "crawl, walk, run" scenario. He's got to accomplish one goal before he can tackle the next.
Consider the value of a SWOT analysis to distinguish your candidate from his competitor, than play up his strengths.
Hope that helps.
For Results You Can Take To The Bank!
5/13/2009 at 8:24 AM
You May Try These:
"Dave Stirone- Happiness ON,Sorrows Gone"
"Dave Stirone- U Are Never Alone" (you can use a phrase as -when there is Dave Stirone,U Are Never Alone)
"Dave Stirone- Development Prone"
"Dave Stirone- Good As Pope And Strong As Stone" (u can also use any other name instead of pope,i.e. any local thing,monument or any good name)
"Dave Stirone-Better Than Everyone"
Hope These Helps..
5/13/2009 at 9:22 AM
...He's Not a Drone
...Not Another Clone
...One Of Our Own
5/13/2009 at 9:56 AM
I like the One of Our Own angle, but I'd be afraid it could be offensive to minorities in his district (he's white).
@Phil - I get your point, and would agree with larger races, but in these micro-local races, most voters are anywhere near educated enough to follow your advice. It's a sad statement I agree, but that's the way it is.
5/13/2009 at 12:06 PM
I work on political campaigns a lot
You need to give the people something they can believe in so it's not just about rhyming!
When a candidate is unknown you are selling the party or an aspiration for the future or even a feel good factor
Republican Backbone - Vote "Dave Stirone"
Witness a milestone - Vote "Dave Stirone"
Real values means 'Home Grown' - Vote "Dave Stirone"
Dave Stirone - The stepstone to our future
Hope these are advantages to your thought process
5/13/2009 at 3:48 PM
"I live here - I represent you"
is my home - I represent
5/13/2009 at 10:59 PM
Vote Stirone - You're not alone!
5/14/2009 at 9:31 AM
I like Carol-Anne's. Republican Backbone is good.
Do we have to rhyme though? Rhyming slogan's make me want to sing silly ditty's and jingles. This is politics, serious stuff... perhaps you would consider these?
Working hard for you.
The hard-working choice
Listening and Actioning
Taking *your towns name* to Washington
Your Choice, Your Voice.
Email me if you fancy anymore of these.
BACK TO TOP
Post a Comment
The Five Most Effective (and Ineffective) Words in Email Subject ...
by Ayaz Nanji
Which Digital Marketing Tactic Has the Biggest Revenue Impact?
by Ayaz Nanji
12 Secrets of the Human Brain to Use in Your Marketing ...
by Verónica Maria Jarski
Why Your Blog Is Not Adding Business Value, and What You Can Do ...
by Jawad Khan
Three Steps to Writing a Stellar LinkedIn Profile Summary
by William Arruda
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with