Real-World Education for Modern Marketers

Join Over 614,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Political Tagline Needed

Posted by Anonymous on 125 Points
I have been tasked the marketing activities for a local chap running for city council with ultimate goals of a House of Rep. seat. His name is Dave Stirone (rhymes with trombone).

Since it is a local election and he is relatively unknown, I want a catchy cheeky tagline that people will remember when they close the curtain. Here are some relevant facts:

- His opponent (incumbent) is not very involved and seems lazy.
- My guy has lived here his whole life (although so has other).
- He's a successful entrepreneur.
- He's participated in a lot of charity fund raisers over the years.
- He's 40, the opponent is 64.
- He's a central republican, opponent is hard democrat.

I want something that he can carry with him for life if his dreams come true. Maybe something along the lines of "Dave Stirone, It's our home" - I'm thinking it needs to rhyme so people remember it, since he doesn't have any name recognition.

  • Posted on Member
    First of all, I'd forget the rhyme thing. People will remember his name by connecting it with what he will convince them he can do for them, and the things his opponent has failed to do while in office.

    And focus on the office he's currently running for, not on any future run for Congress. Think of the proverbial "crawl, walk, run" scenario. He's got to accomplish one goal before he can tackle the next.

    Consider the value of a SWOT analysis to distinguish your candidate from his competitor, than play up his strengths.

    Hope that helps.

    Phil
    For Results You Can Take To The Bank!

  • Posted on Accepted
    You May Try These:
    "Dave Stirone- Happiness ON,Sorrows Gone"
    "Dave Stirone- U Are Never Alone" (you can use a phrase as -when there is Dave Stirone,U Are Never Alone)
    "Dave Stirone- Development Prone"
    "Dave Stirone- Good As Pope And Strong As Stone" (u can also use any other name instead of pope,i.e. any local thing,monument or any good name)
    "Dave Stirone-Better Than Everyone"


    Hope These Helps..

    Thanks
    Rakesh
  • Posted by Jay Hamilton-Roth on Accepted
    ...He's Not a Drone
    ...Not Another Clone
    ...One Of Our Own
  • Posted on Author
    I like the One of Our Own angle, but I'd be afraid it could be offensive to minorities in his district (he's white).

    @Phil - I get your point, and would agree with larger races, but in these micro-local races, most voters are anywhere near educated enough to follow your advice. It's a sad statement I agree, but that's the way it is.
  • Posted on Accepted
    I work on political campaigns a lot
    You need to give the people something they can believe in so it's not just about rhyming!

    When a candidate is unknown you are selling the party or an aspiration for the future or even a feel good factor


    Republican Backbone - Vote "Dave Stirone"

    Witness a milestone - Vote "Dave Stirone"

    Real values means 'Home Grown' - Vote "Dave Stirone"

    Dave Stirone - The stepstone to our future

    Hope these are advantages to your thought process

    Carol Anne
  • Posted by MONMARK GROUP on Accepted
    "I live here - I represent you"

    "City is my home - I represent you"

  • Posted by NovaHammer on Accepted
    Vote Stirone - You're not alone!

    GL.
  • Posted on Accepted
    I like Carol-Anne's. Republican Backbone is good.

    Do we have to rhyme though? Rhyming slogan's make me want to sing silly ditty's and jingles. This is politics, serious stuff... perhaps you would consider these?

    Dave Stirone
    Working hard for you.

    Dave Stirone
    The hard-working choice

    Dave Stirone
    Listening and Actioning

    Dave Stirone
    Taking *your towns name* to Washington

    Dave Stirone
    Your Choice, Your Voice.

    Email me if you fancy anymore of these.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!