Question
Topic: Strategy
Pest Biscuit Analysis
What kind of PEST Analysis would be suitable for a biscuit or cookie company? Political and Economical don't sound as very influential factors but what would they be like if they are necessary to a report? Social would be the kind of people or society that make up the customers and technological would be what the company uses to manufacture the product wouldnt it? the company is Arnotts, www.arnotts.com.au and the brand is the Emporio Gourmet biscuit line.
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