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Topic: Student Questions
Steps To Building A Brand
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The whole concept behind creating this class is to teach our corporate employees about brand building. My manager thought that since we are a company built on great brands, all of our corporate employees should understand how to build a brand. I think your average employee (with the exception of those that work in our marketing department) is like me in that we don't understand brand building.
I don't want to overhwhelm employees, rather I just want to give them a basic overview. Also, I don't have the technical skills to create a long, complex learning module.
Do you have any suggestion for what to include in a basic module on brand building?