Know-How Exchange : Taglines/Names

Who is your target audience, Mel? What unique benefit are you promising them? Why should they even consider buying from you?

Then, how are they going to find out you exist? What's the marketing plan? Until you have worked through the marketing strategy and rough plans, it doesn't make sense to try to come up with a name.

And once we DO get to naming, I'd recommend you stay away from "catchy" and go for meaningful communication of your positioning benefit. That, in the end, will be what people remember about you, no matter how catchy the name is.

Hi mel,

as an option maybe something like "Custom Hand-Crafted Soap"

as part of your business model, you could feature the brand designs of high end resorts or boutiques, or create exclusive "fleur de lis" designs just for their use.

hope this helps,

Steve

The name should ideally come from your product as well as consumer. The target of your product, who is the decision maker, and with whom will your soap compete will have a strong influence in the name apart from the product - soap, itself.

Given the hint that it is hand crafted and premium (use of royal as suggested by you), you can try using these names:

Élan

Royal Gratis

Premium Lather

Purple Lather