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This question has been answered, and points have been awarded.
Journal Articles On Advertising In B2b Marketing?
Posted by Anonymous on
8/31/2004 at 3:29 PM ET
Can somebody give me any source of JOURNAL articles on advertising in industrial marketing?
Actually I am doing a project on advertising in industrial marketing in which i have to study atleast 10 journal articles on the topic. I have been looking for these articles in various marketing and advertising journals but unfortunately couldnt find many.
I would be grateful if anyone can provide me with any source to find the articles from.
Peter (henna gaijin)
9/1/2004 at 12:20 AM
You can try the following:
(B2B Online Magazine)
(Business Marketing Association - they have a newsletter which runs articles).
9/3/2004 at 7:04 AM
try this link there might be some thing on this Marketing Jounal website:
Hope this helps you
Have a nice day
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