Question

Topic: Student Questions

Market Segment

Posted by Anonymous on 35 Points
can we use different variables to segment a market? because we do so, maybe overlapping can occur.
who do you think are the main customers for harley davidson bikes? in other words, who buys harley davidson?
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RESPONSES

  • Posted by Gary Bloomer on Member
    Dear bboy_2284,

    More homework?

    Google a key phrase to do with the buyer profile of a Harley Davidson and you'll find a Harley-Davidson Customer Profile for XXXX (that was meant to be a date, but for some reason, the numbers on my keyboard don't appear to want to cooperate!), which you'll find below.

    But whoops, what's this? Something seems to have happened to certain pieces of critical information. It must be an incompatibility issue between the website and the MarketingProfs forum copy and paste system.

    Or something.

    Oh dear. For shame. This means you'll have to—gasp! horror— I can scarcely bring myself to type the words—it means you'll have to—no, no, say it is not so—dig for the information on your own.

    Shocking what students have to do these days, isn't it?

    Average XXXXXX between XX - XX years old.
    XXXXXXXXXXXX between $XX,000 - $XX,000.
    XX.X% are XXXXXXXX beyond XXXXXXXX.
    XX.X% would buy XXXXXXXXXXXXXX.
    Many are XXXXXXXXXX and XXXXXXXX XXXXXXX in a large variety of XXXXXXXXX.
    Own an XXXXXXX XXXXXXXX, a XXXXXX, plus XXXX.
    Adding XXXXXXXXX parts that enhance the XXXXXXXXX was the number XXXXXX choice XXXXXX (XX%), while adding XXXXXXXX was the XXXXXXXX for those who XXXXXX (XX%).
    The percentage of XXXXXXXXXXX has increased from X.X percent in XXXX to X.X percent in XXXX.
    XXXXXX prefer to XXXXX with XXXXXXXXX (XX%), while XXXXXXX choose XXXXXXXXXXXX (XX%).
    Harley riders are more likely XXXXXXXXXXXXXX (XX% versus XX%)
    XXXXXXX riders are XXXXXXXXXXX more XXXX to XXXXXXXXXX XXXXXXX (XX% versus X%), while XXXXX XXXXXXXXXXXXXXXXXX likely to pick XXXXXXXXXXXXXX (X% versus X%).
    An overwhelming XXXXXX of XXXX (XX%) donate XXXXXXXXXXXX. XX of Harley XXXXX (XX%) and XX of those who XXXXXXXXXX (XX%) participate in at least one XXXXXXXX each year.
    XX% of all XXXXXXXX at XXXXXXXXX about XXXXXXXXXXX.
    XX% of all XXXXXX XXXXXXXXXXXX at least XXXXXXX to XXXXXX.

    Forgive me for having fun at your expense. But here I'm hoping to to provide a valuable lesson, and it's this: the value of doing one's own research underpins the amount one learns about the process, and about one's self as a result.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Gary Bloomer on Member
    Randall? Are YOU doing homework? Say it ain't so!

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