Follow us on Twitter Join our LinkedIn community Find us on Facebook Subscribe to MarketingProfs RSS Feed Subscribe to MarketingProfs InstagramPinterestSlideshare
My Cart (0)
Member Login | About Us | Become a Member | Contact Us

Become a smarter marketer.

Join Over 568,000 Marketing Professionals

Become a PRO member

Know-How Exchange

Ask your question ... sign up today! It's FREE!

Topic: Student Questions

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Tesco Discount Brands- Pestel

Posted by Anonymous on 9/20/2009 at 5:39 PM ET 25 Points
I am doing a professional diploma in Marketing and am having a tough time with the organisation I have chosen, Tesco. I am focusing on Tesco's discount brands which were introduced last September and need to find info regarding evidence that these discount brands have done well and have proved an increase in demand. I am also having major struggles with doing a comprehensive PESTEL any help at all will be greatly appreciated THANK YOU

  • Posted by Gary Bloomer on 9/20/2009 at 6:47 PM Accepted
    Dear shereen_serry,

    Sounds like yet another homework question, which, sadly for you, is against the posting terms of this forum.

    Either contact Tesco's marketing department, or pick another grocery store. Were I in your shoes, I'd go with Sainsbury's/

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
    Follow me on www.twitter.com/GaryBloomer
  • Posted by PhilGrisolia4Results on 9/20/2009 at 7:45 PM Accepted
    You might want to define some of the unfamiliar names/terms used in your question. That would help us to better help you.

    Phil
  • Posted by Gary Bloomer on 9/20/2009 at 8:45 PM Member
    Phil,

    TESCO and Sainsbury's are major UK supermarket chains.

    As to the question, frankly if TESCOs are so difficult to get hold of, SWITCH to another brand or retail chain! Cut your losses and MOVE ON. As a lesson, it's taken me decades to learn this.

    Cut your losses and move on. If this means rewriting things, rewrite it. Make it better.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
    Follow me at www.twitter.com/GaryBloomer
  • Posted by Markitek on 9/20/2009 at 10:49 PM Accepted
    A simple Google query "tesco discount brands results" yielded me this:

    http://www.guardian.co.uk/business/2009/jan/11/tesco-christmas-trading-figu...

    http://findarticles.com/p/articles/mi_hb5245/is_7876_231/ai_n30939235/

    http://www.retail-digital.com/Tesco-to-show-resilience-with--3-billion-prof...

    You're never going to find THE EXACT answer to a question like yours--at least not for free--but a simple query like the one I entered will get you enough info for at least an infomed hypothesis: in this case, the initiative does not appear to have been successful. Basic research skills like the one I employed here are critical to a good
    Marketers skillset.

    Also, check out their public disclosure statements including their annual report. There will be both explicit and implied statements about the success or lack thereof (hint: if they don't trumpet it to the shareholders, it's because there isn't anything to trumpet). I'll leave it to you though to dig up that info.
  • Posted by Corpcommer on 9/27/2009 at 1:52 AM Accepted
    For some guidance on PESTEL, see
    http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.ht...

    For all sorts of useful business resource links to do your research, see http://goodsource.tripod.com/id3.html

    Also check the general references links at http://goodsource.tripod.com/id9.html

    Good luck. Hope this helps.

    Corpcommer - MC
  • Posted by carrie77 on 10/5/2009 at 8:39 AM Moderator
    Hi Everyone,

    I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)
BACK TO TOP
Top

Post a Comment

What's New

See more marketing articles »
See more online seminars »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!