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Topic: Student Questions

Marketing Plan And Strategic Marketing Plan

Posted by Anonymous on 9/3/2004 at 10:27 AM ET 25 Points
What is the overall purpose of a marketing plan?

How do a marketing plan and strategic marketing plan fit together?

What are the various components of a strategic marketing plan? Describe each element in detail.

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  • Posted by Chris Blackman on 9/3/2004 at 9:19 PM Accepted
    Besides MarketingProfs, which contains all the resources to answer this question, you could also search through www.quickmba.com

    Just remember this: the quality of anything depends on the quality of what goes into it in the first place.

    Good Luck

    ChrisB
  • Posted by Mushfique Manzoor on 9/4/2004 at 11:42 AM Accepted
    Hi there

    A strategic Marketing Plan is developed on the basis of Longterm Strategy and Objective of the company. For example, a mobile company wants to be the no 1 mobile company in the country. Thats its objecitve, has a time line to achieve. Based on that a Strategy to acheive that objective will be developed. Based on that Strategy a Strategic Marketing Plan (this is a component of the Strategy) will be developed to achieve the objective in the stipulated time.

    The marketing plan is a rather short term plan, usually for a year. But this is also developed based on the Strategic Marketing Plan in such a way that the SMP and Objective is achieved within the stipulated Long term time (say 10yrs)

    hope this answers your queries.

    cheers!!
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