MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Branding     
 
This question has been closed, and points have been awarded.
Who Was The First Brand Manager In The World?
Posted By: deepa_joe* on 9/4/2004 1:24 AM (CST) 125 Points
WHO WAS THE FIRST BRAND MANAGER IN THE WORLD? WHICH PRODUCT HE HANDLED? HOW HE BECAME FIRST BRAND MANAGER.

Regards,
Deepa

Posted by: norquest* Member Response
9/4/2004 5:37 AM (CST)
The folks who branded their nations: They designed flags, currencies, stamps, uniforms, and so many other things to reflect a basic philosophy that set them apart from other nations.

Wouldn’t you agree folks?
 
Posted by: pkemper* Member Response
9/4/2004 6:21 AM (CST)
Actually it was the cavemen, who would adopt group gestures and create paintings (if we leave out the animal kingdom: think of bird of paradise)
 
Posted by: Carl Crawford Member Response
9/4/2004 7:10 AM (CST)
hi deepa_joe,

good question. are you looking for the firstly person how had the job title as "Brand Manager"?

if you are i dont think that anyone would know, unless the invested some serious time in to finding it out.

but i googled your question and found some REALLY good branding sites

http://www.google.com/search?hl=en&lr=&ie=UTF-8&q=Who+Was+the+First+Brand+m...

i agree with pkemper, cavemen were the first to brand stuff. but if you are looking for the name of the person how was the first band manager i would look around for information about the industrial revolution. i would assume that it might would be a American company like "Coke" or ""Dr Pepper", or something like a Newspaper

here is a link to a good site about the history of brands:

http://www.emediaplan.com/admunch/Brands/Brands.asp

Hope this helps you

Have a nice day

Sweetasman01
 
Posted by: Deremiah *CPE Accepted Answer
9/4/2004 10:22 AM (CST)
deepa_joe,

Welcome to KHE! I invite you to fill out your customer profile it makes it easy for us to understand a little bit about you. For example until people read my customer profile some had trouble vibing off of the answers I gave.

Sweetasmano1 question is valuable to the quality of the answer you want. We can answer the question but the quality of our expert advice will be limited by the quality of your question.

Having been a teacher of history I can clearly say that I can think of a few dozen people who might qualify as the first Brand Manager. But do you mean in the contemporary traditional sense of management or are you willing to accept a broader category? Look forward to hearing from you. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
 
Posted by: Mushfique Manzoor Accepted Answer
9/4/2004 10:29 AM (CST)
Hi deepa

in May 1931, Neil McElroy, a junior marketing manager of advertising at P&G proposed the classical Brand Management concept in a memo. In that memo he mentioned that a Brand Management team consists of a Brand Man and an Assistant Brand Man. He proposed this BM model for Camay which at that time was one of poorest performing product. The world knows today that Brand Management was pioneered by P&G.

Mr. Neil McElroy later rose to become successsful CEO fo P&G and later became the US Secretary of Defense.

hope this helps.

cheers!!
 
Posted by: W.M.M.A. Accepted Answer
9/4/2004 11:09 AM (CST)
Try this
http://www.emediaplan.com/admunch/Brands/Brands.asp
 
Posted by: D4Demand Member Response
9/4/2004 12:46 PM (CST)
Mushfique hits the home run again. Well done!
 
Posted by: mgoodman Accepted Answer
9/4/2004 7:43 PM (CST)
Mushfique hit the nail on the head. Neil McElroy was literally the first brand manager, in the sense we now use the term.

P&G is generally acknowledged as the company that "invented" brand management, and McElroy is the one who coined the phrase.

I guess you could argue that anyone who managed a brand (defined however you like) is also a brand manager, and then you'd have to go back in history to see what qualifies as a brand by the definition you pick.

For example, if you require a brand to be the common identity of mass produced products, products that consistently deliver on a "brand" promise, then you probably wouldn't accept anything before the industrial revolution -- and mass-produced products. (Of course, if you can "brand manage" a company, you'd go back farther than that.)

Net, it depends on what you intend to do with the issue. If it's for a humorous article, then caveman will work fine. If it's a serious question, I'd go with Neil McElroy.

(Yes, I'm a former P&G Brand Manager!)
 
Posted by: ASVP/ChrisB Member Response
9/4/2004 10:55 PM (CST)
The Coca-Cola Company was founded in 1886 and earliest advertising for the brand started soon after, so while they may not have used the term "Brand Management", they were certainly managing their brand some 40 years before P&G thought of the term.

There must be other instances from the Industrial Revolution, the Romans, Eqyptian and Greek cultures.

What brand of asses milk was used by Cleopatra?
 
Posted by: Mushfique Manzoor Member Response
9/4/2004 11:36 PM (CST)
Hi mgoodman

I envy you for your experience with P&G as Brand Manager :( I wish i could work in P&G, but in my country Bangladesh, P&G has a very verry small operation, so no scope there :(

btw, which part of the world you are from?

cheers!!
 
Posted by: Carl Crawford Member Response
9/5/2004 2:08 AM (CST)
hi deepa_joe,

here are some sites about Neil McElroy,

http://www.defenselink.mil/specials/secdef_histories/bios/mcelroy.htm

http://adage.com/century/people/people013.html

http://hbswk.hbs.edu/item.jhtml?id=1476&t=bizhistory

http://economictimes.indiatimes.com/articleshow/826573.cms

http://www.crmindustry.com/cgi-bin/artman/exec/search.cgi?cat=5&perpage=5&t...

Hope this helps you

Have a nice day

Sweetasman01
 
Posted by: mbarber Accepted Answer
9/5/2004 11:42 PM (CST)
In deference to all my colleagues above I'd like to suggest that someone like Noah was the first brand manager.

His product, which we'll call 'Floating Palaces' was met with wide ranging skepticism in the marketplace even though he had a really good value proposition ('Float your own way').

This negative brand image had an impact on his staff (family) who needed to be convinced that the branding strategy was shall we say, water tight.

Not only that, Noah needed to ensure that the brand was positioned as relevant to a changing marketplace and that critical resource allocation (marketing budget and R&D) would be spent wisely and on time.

In doing so, Noah needed to undertake effective Qualitative Research ("dear God are you sure you want me to make this thing?") and quantitive research (how many can I fit in this Floating Palace?)

Not long after, Noah's brand 'flooded the market' and all of those who bought in to the brand's inherent appeal managed to capture a significant marketshare. Some might say that Noah was also the first true monopoly business.

By the way can anyone tell me the name of Noah's wife?
 
Posted by: Carl Crawford Member Response
9/5/2004 11:55 PM (CST)
hi mbarber,

the bible does not give noahs wife a name, so it is a trick question.

wow i ACTUALLY learned something useful by going to a catholic school. how would have thought that? (LOL)

sorry for rideing your question deepa_joe.

Have a nice day
Sweetasman01
 
Posted by: ajay Member Response
9/6/2004 12:59 AM (CST)
Hi

I think the first brand(s) invented were Brand Adam & Brand EVE and the brand manager - GOD.

Hows that?

Cheers!
 
Posted by: Deremiah *CPE Member Response
9/6/2004 9:16 AM (CST)
Ajay,

I AGREE with "you" on G-D being the first Brand Manager. Even Neil McElroy's ideas all came from that first "Master" Brand Manager and whether you're Jewish, Muslim or Christian we all can agree on that.

But (hold on a minute, don't move a muscle...Adam & Eve are not the first brand he created lOOK CLOSER in Genesis and you will see the first brands created in order.)

HEAVEN was the first brand,

EARTH was the second brand,

(& without the third brand we could see neither.."Hey Thomas Alva Edison why don't you turn on the...YES! Eureka! I can finally SEE...the )

LIGHT,

("YES this was the third brand. And they all were created before my great grand Daddy Adam and my fine sexy Grandmamma Eve). Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
 
Posted by: deepa_joe* Author Response
9/7/2004 1:56 AM (CST)
hi !!!

Thanks for the feedback.

Cheers,
Deepa
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Branding)
mgoodman (14628)
Jay Hamilton-Roth (12310)
JBtron (9848)
thinkmor (8936)
W.M.M.A. (8761)
ilan (7056)
wnelson (6870)
skoobie99 (6868)
mbarber (6365)
PhilGrisolia=Results (6134)
Puru Gupta (5095)
Mushfique Manzoor (3978)
darcy.moen (3958)
SteveByrneBranding (3390)
AndrewS (3093)
Nitin Kochhar (3033)
Peter (henna gaijin) (2838)
Michele (2681)
rob (2596)
Paul Copcutt (2538)
proeditor (2418)
stlubahn (2362)
BARQ (2271)
SRyan ;] (2159)
D4Demand (2155)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.