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Do You Have Samples Of Marketing Letter
Posted By: sjcapellan * on 9/6/2004 4:07 AM (CST) 125 Points
please give me samples of marketing letters and strategy of a good marketing letter

Posted by: Carl Crawford Accepted Answer
9/6/2004 4:27 AM (CST)
hi sjcapellan,

have a look at the Marketingprofs news letter

sign up for the search engine for marketers news letter:

www.searchengineformarketers.com

try www.doubleclick.com

also have a look at Tim peppers news letter, his community name is pepperblue, just click on his profile name, it is the top name in the E-marketing section.

http://www.ideasiteforbusiness.com/mibecurrent.htm

http://www.wdfm.com

http://www.marketingsherpa.com/

http://www.clickz.com/

http://www.marketingpower.com/

also you could try the search questions link here is a past link that will help you:

http://www.marketingprofs.com/ea/qst_question.asp?qstID=2217

Hope this helps you

Have a nice day

Sweetasman01
 
Posted by: W.M.M.A. Accepted Answer
9/6/2004 9:33 AM (CST)
I believe sweetasman01 has covered very strong opthions that should keep you quite busy for a while. Each of those links also link to other areas filled with wonderful information, that when you apply your direction for your products/services will surely come up with a dynamic piece of writing. Please come back and share it with us.

Randall W. Montalbano
Senior Advisor
White Mountain Marketing Associates.
 
Posted by: Dano* Accepted Answer
9/6/2004 3:44 PM (CST)
Also, Dan S. Kennedy's book on writing Sales Letters can help....
 
Posted by: SRyan ;] Accepted Answer
9/7/2004 1:15 AM (CST)
Did you read the most recent edition of MarketingProfs? It had a good article in it called Five Deadly Sales Letter Mistakes.

Did you use the link to Search Questions on the right side of this page? Similar questions have been asked here before. Try the keywords "sales letter" or just "letter."

Have you ever read the Important Guidelines page? The whole KHE community helped establish those guidelines, and you should pay attention to item two. Also, please fill out your profile page so we can learn more about you. That helps us provide you with better answers!

Last of all, you will probably find good examples of sales letters on any of the websites that provide email marketing services. One site is www.constantcontact.com.

Good luck!
 
Posted by: telemoxie Accepted Answer
9/15/2004 8:34 PM (CST)
Several of these sites can give "examples" of letters - regarding the "strategy" of letters, if you are sending a relatively large number of letters, I would suggest that you TEST, TEST, TEST.

Using your examples, create an initial letter. Send out two versions, A and B, and see which works better. If you keep testing and improving and refining your message, and ask your prospects for their comments on your letters, you can have letters which get better and stronger and more effective over time.
 
Posted by: jose04 Accepted Answer
9/21/2004 6:22 AM (CST)
Hello sjcapellan *

Here's a nice link to some good tips in writing letters

http://www.bizine.com/writing-sales-letters.htm

You have many links above too to keep you busy. I'll comment on the strategy behind a good marketing letter.

I should content paraphrase my gut feel or general understanding of the problem related to the reader. THe You attitude, understanding the plight/ embarassments/difficulties of the client is paramount. The tone should be friendly. The content should not be verbose as it will leave the reader in a tangle. Be open, genuine and honest with your feelings and very often you get rewards.

And, always back up your words with deeds. If the deeds are more than what you have promised, you are a great marketer.

Wish ihad seen this post earlier

Hope these thoughts help!!
 
Posted by: Lisa Schaertl Accepted Answer
9/21/2004 1:48 PM (CST)
Here's a good sample - the first marketing letter I've received in a long time that I actually enjoyed reading!
http://techsavvy.typepad.com/tsm/2004/09/now_thats_good_.html
 
Posted by: Online Marketer 1 Accepted Answer
9/23/2004 1:30 PM (CST)
While samples may be great starters to get the process rolling for a marketing letter, you should ask yourself these strategic questions: 1) Who is your audience? 2) What is your purpose?. These two simple questions will then allow you to formulate the structure of the letter. What do you the letter to do? The letter should include a well-timed call-to-action if it's trying to sell. The term "marketing letter' is too broad without having more specifics.
 
Posted by: Nancy Myrland Accepted Answer
10/1/2004 6:37 PM (CST)
Yes, please share with me (us) what your product or service is, who you would like to target, what is special about your product or service, and what you would like to have happen as a result of sending out this "marketing" letter.

Nancy Myrland, President
Myrland Marketing, Inc.
 
Posted by: ASVP/ChrisB Accepted Answer
10/3/2004 1:14 AM (CST)
There are almost as many marketing letters as there are grains of sand on a beach. (Isn't that from Omar Khayam?)

Give us a few more details on the industry, product and target market and let's see if we can give you something more specific to your needs...

ChrisB
 
Posted by: Val (Moderator)* Moderator Response
10/6/2004 8:15 PM (CST)
Hello all. I am closing this question, since its more than 2 weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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