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Is Salsa An Impulse Purchase?
Posted By: rick on 11/4/2009 9:24 AM (CST)	250 Points
I am needing some info for some collaterals we are putting together. Is salsa bought at retail considered an impulse purchase? What is the true dollar sales volume in the USA (minus WalMart) and what percentage of that market is considered an impulse purchase? Can you sight the source of the info in your answers please? Thank you!

Posted by: PhilGrisolia=Results	Accepted Answer
11/4/2009 9:43 AM (CST)
For many it may be an impulse buy. For many more, particularly non-hispanics, it's a convenience item rather than impulse...they enjoy salsa but don't have the time, know-how, or both to properly make it. Many Hispanics (is that word still PC?) prefer - take great price, actually - in making their own. As for dollar sales, Google or Bing should be able to provide a source for that answer, perhaps even Wikipedia. Hope that helps. Phil

Posted by: mgoodman	Accepted Answer
11/4/2009 10:15 AM (CST)
When I was at Frito-Lay we considered salsa to be an impulse purchase item, and sales of salsa tended to track very closely with sales of Fritos and Doritos brands in same stores. (Could be very different in different neighborhoods, different regions of the country, etc.) My guess is that the actual sales figures are highly proprietary, and that you won't be able to get a good estimate from public sources ... but then I have been wrong on stuff like this before. I know that Nielsen and IRI both track and report salsa sales.

Posted by: cnolte	Accepted Answer
11/4/2009 10:23 AM (CST)
For me, salsa is only an impulse when there are samples and you try it and say - Darn (PC) that's good salsa! Remember, it depends on quality of chip too. Good Dipping! CVN

Posted by: W.M.M.A.	Accepted Answer
11/6/2009 7:00 PM (CST)
Here in Southern Texas, Salsa is an absolute MUST. Which would lead me to believe that the answer to your question is definitely - YES! Randall White Mountain Marketing Houston (The REAL), Texas

Posted by: carrie77	Moderator Response
11/16/2009 9:18 AM (CST)
Hi Everyone, I am closing this question since there has been no activity in 10 days. Thanks for participating! Carrie (Production Editor)

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