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Sports Sponsorship On-site Review Checklist/ideas
Posted By: andrew.coffman on 11/4/2009 11:51 AM (CST) 25 Points
I work for a company that has just signed on a major sponsor for a sports program. I am going to meet with our sports sponsor this week to review and see in person all the elements of our sponsorship.

Looking for advise/suggestions on things to look and ask for as it relates to the sponsorship deal.

I want to put together a sponsorship checklist that includes what we are supposed to get and what is being delivered along with other things we may have not thought of that we should ask for.

Thanks in advance




Posted by: PhilGrisolia=Results Accepted Answer
11/4/2009 12:10 PM (CST)
Start with the document that describes the deal. Go over it carefully and identify the various elements, things like "We must do," "They must do," in return for which "We get" and "They get."

Next is to identify any loose ends, items/activities that are not clearly or completely spelled out.

Those are the things to look for, elements for your check list.

As for what to ask for, the "asking" on both your part and theirs should have been done prior to the signing of any "deal."

Whatever the "deal" is, the legal document that identifies and describes it is going to be your "bible" for the duration of the agreement.

Good luck, and I hope that answers you questions.

Phil
 



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