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Grand Opening Ideas
Posted By: elsa_shopgirl on 11/6/2009 10:57 PM (CST) 25 Points
OK - here it goes- I need help! I'm also looking for creative ideas for a grand opening for a home accent and import retail store. I was thinking of offering your usual sign up for a free give-away and also offering light snack food, music and refreshments for several hours that day, along with a 10-15% discount on any purchases.

I'm looking for info on how I can lure people in and other promotional ideas on how I can keep them coming back. Any ideas?

Posted by: Jay Hamilton-Roth Accepted Answer
11/7/2009 7:09 AM (CST)
Have a photo contest for "room that needs the most help". Locals submit photos (you display on your website, for example) with a brief statement on why the room needs a makeover. Public votes. Winner gets up to $X of your products/services.
 
Posted by: PhilGrisolia=Results Accepted Answer
11/7/2009 9:01 AM (CST)
The only way to keep them coming back is to assure that they have unlimited money to spend. If you can do that for your potential clients, please add me to that list as well because having unlimited money is something I could get used to very easily.

A more realistic suggestion follows: Give some serious thought to upping your discounts. Ten to 15% is sooooo common these days as to appear insignificant. People want discounts of 40% to 60%...not just want them, but expect them.

Hope that helps.

Phil
 
Posted by: marketbase Accepted Answer
11/7/2009 6:18 PM (CST)
Both of the above are great suggestions; perhaps, adding to Phil's line of thinking, considering offering an item of the week/month with a deep discount and display it prominently in the front window and in a local pub small ad, with little copy and bold outline. Let the bargain speak for itself. If the ad is placed in the same position each week/month, buyers will notice. Perhaps, giving an additional % off for mentioning that they saw the ad will help you ultimately achieve your goal.

Best of luck
jag
MarketBase
 
Posted by: elsa_shopgirl Author Response
11/8/2009 1:10 AM (CST)
Thanks to all of you for your quick responses to my question! I really loved the idea regarding photo contest - that's unique. I like that idea and plan to use it.

Since I'm just starting out and on a budget and can't really give too much of a discount yet, but will definetly give more discounts as my business grows maybe in a few months. I will though add a small token of appreciation to all first time customers.

I did like Jag's idea the best about an item of the week/month and displaying it prominently with little copy and bold outline. Letting the bargain speak for itself and having the ad placed in the same position each week/month, buyers will notice and giving an additional % off for mentioning that they saw the ad.

Thanks again for taking the time to respond to my concern.
Elsa
 
Posted by: carrie77 Moderator Response
11/18/2009 8:26 AM (CST)
Hi Everyone,

I am closing this question since there has been no activity in 10 days.

Thanks for participating!
Carrie (Production Editor)
 


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