Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Catchy Name For Eyecare And Optical Store
12/2/2009 at 3:15 PM ET
We are looking for a catchy name for an eye care and optical store. We currently have two locations, each with geo-centric names and are looking to consolidate both under the same name.
We want something that is not too cliche (there are so many out there, like VisualEyes), but that emphasizes personal individualized eye care. The industry has thousands of independent stores, all with different names, and many of the good ones have been used (Blink, Spex, Lenscrafters, etc). We provide eye examinations, treatment of eye disease, contact lenses, and glasses. The name does not necessarily need to have an overt reference to "eyes" or "vision" as long as it is catchy and memorable.
We are looking to appeal to a broad range of clientele that are seeking a personal touch and are concerned more about the quality of the product than the price. Our local market is dominated by big-box stores and discount optical chains, but we don't intend to compete on price.
Our glasses are fashionable but not too high-end, and our doctors take a lot of time to explain their diagnosis and treatment options to the patients, and our "frame stylists" work carefully to make sure our patients look and see great. Thanks for any help you may offer.
12/2/2009 at 3:39 PM
May I respectfully disagree w/you about the name? I believe it needs to have something optical in the name.
I searched OpticIllusions and found nothing. Most used words are "optical illusions.
OpticIllusions seems to be good as a single word. CAP "O" and CAP "I" . I've got some graphic ideas for it, but can't really explain it without taking up a lot of space. If you like it, give me a call some time. If not, I completely understand.
12/2/2009 at 3:42 PM
I'd go with T.J. Eckleburg's -- from The Great Gatsby.
But since you probably uh won't, what I might do is try to combine two concepts: vision and good service. That says pampering, extra attention, perfect fit that kind of thing. So you have something like
The Vision Spa
Four Seasons Vision Care
Things like that.
Peter (henna gaijin)
12/2/2009 at 3:53 PM
Assuming the current location names are known by people, I would think a name that uses the two current store names in some way would be useful. This way, current customers would more easily understand that it is the same store/management/etc.
12/2/2009 at 6:59 PM
Let's be clear here: catchy is NOT a selling strategy. Forget all notions—ALL NOTIONS—of anything "catchy".
You might think a hip, edgy, trendy name is where it's at daddy-o, but it's not. No one buys glasses or contact lenses based on the hip and hot name of the store.
They buy because of choice, value, convenience, and service.
And whether you like it or not, what YOU think is not important because sadly, you are not important. What do I mean by this?
I mean your customers can shop elsewhere. They do not need
you—but you need your customers. Read that again.
This means your name must make sense and sound both relevant and significant in the minds of your customers. Disguise what you offer under a fancy name and you introduce doubt.
When it comes to a strong call to action or any kind of powerful attraction there can be no room in your calculations for doubt. None. This means your name cannot allude to your service, it means your name must TELEGRAPH what you do.
Gussying your name up with pretty, hip, catchy baubles WILL NOT HELP and the sooner you get this into your head the better for you AND your customers.
Catchy names confuse people and confused people have to then THINK about their choice. That's a mistake.
When it comes to positioning your service in the the minds of your customers and how you are the best equipped to meet people's needs you must be crystal clear in what you're offering.
This means your name must INSTANTLY proclaim: this is what we do, this is what we will do for you.
Nothing catchy. No flimflam. Nothing flashy.
So, how about: "Jarrell Optical: For All Your Vision Needs"?
Or some variation of what you do and your name.
Resist the temptation to complicate your name.
Keep it simple.
I hope this helps.
Wilmington, DE, USA
12/2/2009 at 8:53 PM
For Your Eyes Only
12/3/2009 at 12:25 AM
Here's a few minutes' worth of ideas from descriptive to catchy:
Jarrell Eye Fashion & Care
Jarrell Eye-Care & Fashion
Jarrell Designer Eyewear
The Eyes Have It!
Be glad to come up with more!
12/3/2009 at 5:00 AM
Here are few ideas which would give a visual image to your store:
Eye+ (Eye Plus)
Vision + (Vision +)
I Plus (I +)
I care ( Eye Care)
12/3/2009 at 6:51 AM
Have a look at the following names:
1. "Vision Redefined"
Logic: It is a novel idealogy of putting across to your potential client that your are redefining people's vision. But you need to back up the statement, by providing a class service.
2. "Crystal Clear"
Logic: The whole objective for your business is to make your potential customers have crystal clear vision. So, it fits perfectly with the business line & it's sound different.
I hope this will help you out.
12/3/2009 at 9:13 AM
12/3/2009 at 11:37 AM
Eye 2 Eye
The Eyes Have It
See The Difference
12/3/2009 at 4:46 PM
how about -
D'Armate Fashion Optical
D'Armate Fashionable Eyewear
Salvino D'Armate is credited with inventing the first wearable eye glasses
hope this helps,
12/4/2009 at 10:11 AM
I'd avoid "OpticIllusions" - it sounds and looks too much like "Occlusions" or "OpticOcclusions" -- which would not be a good thing...
Some other ideas from functional to more creative wordplay:
Eye on You
12/4/2009 at 5:18 PM
- EYECU VisionCare
- Vision Quest
- Central Vision
- Fly Eyes
- Everclear Vision
- Eye Contact
- Aperture Vision
- Focus Eye Works
12/5/2009 at 1:55 PM
"Eye n You"
12/7/2009 at 12:20 PM
Windows Into Your Soul
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Three Deceptively Simple (but Powerful) Tips for Writing ...
by Amanda Durepos
Analytics and Metrics: Related but Not the Same (An Explanation ...
by Laura Patterson
The Five Most Effective (and Ineffective) Words in Email Subject ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with