Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need A Catchy Name For New Travel Agency
Posted by Anonymous on
12/19/2009 at 9:17 AM ET
I am poised to launch a travel agency geared specifically to high school/club teams of various sports looking to organize sport tours to various global destinations. Can anyone suggest some?
12/19/2009 at 11:18 AM
My thinking on these kinds of questions is so focused my answer is
now a trademark:
"Catchy is Not a Selling Strategy"™
Simply tell people what you offer, what your offer will do for them,
and what you want them to do in order to take advantage of your offer.
When it comes to people looking for your service no one—NO ONE—is looking for anything catchy.
They're looking for information on sports travel and sports tours.
Name: (Your name|City|Region|State|Market etc ) Sports Tours and Travel
If your name is Billy Bob, or if you are in Nebraska, the name therefore becomes:
Billy Bob's Sports Tours and Travel
Nebraska Sports Tours and Travel
But that's all it needs to be.
Anything more complex and you lose or confuse people and confused shoppers doubt the messages they're receiving and move on to shop elsewhere.
Keep it simple.
I hope this helps. Good luck to you.
Wilmington, DE, USA
12/19/2009 at 11:31 AM
Following up on Gary's initial comment (Go, Gary!)...
"Team Travel Specialists"
...describes what you do in a way that will allow potential customers to find and remember your firm.
Many of us who respond on this forum simply delete requests for "catchy" anything...business name, tagline, slogan, whatever. Why? Because "Catchy is Not a Selling Strategy"™
12/19/2009 at 12:53 PM
Let me rephrase my opinion: your not being sure if you like your town/name whatever with sports tours (or whatever) as a name is not the point.
What matters MOST with regard to your visibility is what your customers are looking for in terms of solid, proven, benefit-rich, value-orientated SOLUTIONS to their needs for sports travel.
You are not buying your solution—your customer is.
What this means is that although you are the business owner,
your perception of your name is not what matters, it's what your customer thinks about your solution and its ability to solve their problem: that's the most important thing.
For marketing and advertising to have an effect and have an impact, nothing happens until the messages behind the marketing and advertising generate a sale.
What this means is that marketing is not about being clever or catchy.
Nor, for the most part, is it about selling.
Marketing is about positioning your service in front of eager buyers, and it's about conditioning your message and the thinking of those people who are looking for and receiving your message so that the content and context of that message connects frequently and consistently with whatever itch, ailment, pain, problem, need, dream, aspiration or want the message recipient has or thinks they have.
The best way to do this swiftly and effectively is to keep things simple. Names, benefits, values, offers, deadlines, guarantees, refund policies, offers, calls to action—the works.
Keep it simple.
You need your customer. But your customer does not need you. Think about this very carefully. As harsh as this might sound, what you think of your name think is largely irrelevant: it's what your customer thinks that's most important.
If you do a keyword search for the term "sports travel" you'll find that last month alone over 8,000 people searched for that term on Google alone.
When you connect the thing that people are looking for with the solution you are offering, AND WITH YOUR NAME, your message acquires greater congruence with the felt need, so the name and the solution as a combination both connect more with your potential customer.
So again, I urge you to keep it simple. I hope this helps.
Good luck to you.
Wilmington, DE, USA
12/19/2009 at 5:39 PM
here are some variants of the company name regarding your quetion above:
School Team Sport Travel
WinningTravel or WinnerTravel or Travel To Win
Travel In Shorts
Inspiring Team Travel
Sport School Tours
12/19/2009 at 8:13 PM
Why not simply, "High School Team Travel" (or "HS Team Travel")? It says what you do, and will be what people who are looking for your services will search for? Or consider, "High School Travel Experts".
12/20/2009 at 12:28 PM
Championship Sports Tours
Dream Season Sports Tours
Crowning Achievement Sports Tours
Winning Attitude Sports Tours
Game Changer Sports Tours
Big Game Sports Tours
Sportsmanship Sports Tours
Sporting Chance Sports Tours
Team Spirit Sports Tours
Clubhouse Sports Tours
12/22/2009 at 11:41 AM
If you do more than get people to a tournament venue consider the allure of seeing/doing more BECAUSE of your connections..play at Wembly, meet with ... blah blah blah.
Insider Global Team Travel.
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with