Question

Topic: Taglines/Names

Need A Catchy Name For New Travel Agency

Posted by Anonymous on 12/19/2009 at 9:17 AM ET 125 Points
I am poised to launch a travel agency geared specifically to high school/club teams of various sports looking to organize sport tours to various global destinations. Can anyone suggest some?
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RESPONSES

  • Posted by Gary Bloomer on 12/19/2009 at 11:18 AM Member
    Dear tigershark121,

    My thinking on these kinds of questions is so focused my answer is
    now a trademark:

    "Catchy is Not a Selling Strategy"™

    Simply tell people what you offer, what your offer will do for them,
    and what you want them to do in order to take advantage of your offer.

    That's it.

    When it comes to people looking for your service no one—NO ONE—is looking for anything catchy.

    They're looking for information on sports travel and sports tours.

    Name: (Your name|City|Region|State|Market etc ) Sports Tours and Travel

    If your name is Billy Bob, or if you are in Nebraska, the name therefore becomes:

    Billy Bob's Sports Tours and Travel

    OR

    Nebraska Sports Tours and Travel

    But that's all it needs to be.

    Anything more complex and you lose or confuse people and confused shoppers doubt the messages they're receiving and move on to shop elsewhere.

    Keep it simple.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA





  • Posted by Gary Bloomer on 12/19/2009 at 12:53 PM Accepted
    Dear tigershark121,

    Let me rephrase my opinion: your not being sure if you like your town/name whatever with sports tours (or whatever) as a name is not the point.

    What matters MOST with regard to your visibility is what your customers are looking for in terms of solid, proven, benefit-rich, value-orientated SOLUTIONS to their needs for sports travel.

    You are not buying your solution—your customer is.

    What this means is that although you are the business owner,
    your perception of your name is not what matters, it's what your customer thinks about your solution and its ability to solve their problem: that's the most important thing.

    For marketing and advertising to have an effect and have an impact, nothing happens until the messages behind the marketing and advertising generate a sale.

    What this means is that marketing is not about being clever or catchy.

    Nor, for the most part, is it about selling.

    Marketing is about positioning your service in front of eager buyers, and it's about conditioning your message and the thinking of those people who are looking for and receiving your message so that the content and context of that message connects frequently and consistently with whatever itch, ailment, pain, problem, need, dream, aspiration or want the message recipient has or thinks they have.

    The best way to do this swiftly and effectively is to keep things simple. Names, benefits, values, offers, deadlines, guarantees, refund policies, offers, calls to action—the works.

    Keep it simple.

    You need your customer. But your customer does not need you. Think about this very carefully. As harsh as this might sound, what you think of your name think is largely irrelevant: it's what your customer thinks that's most important.

    If you do a keyword search for the term "sports travel" you'll find that last month alone over 8,000 people searched for that term on Google alone.

    When you connect the thing that people are looking for with the solution you are offering, AND WITH YOUR NAME, your message acquires greater congruence with the felt need, so the name and the solution as a combination both connect more with your potential customer.

    So again, I urge you to keep it simple. I hope this helps.

    Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 12/19/2009 at 5:39 PM Accepted
    Hello tigershark121,

    here are some variants of the company name regarding your quetion above:

    TravelMate
    TogetherTravel
    JointJourney
    School Team Sport Travel
    FlockTravel
    FlockFly
    BestJourney
    WinningTravel or WinnerTravel or Travel To Win
    Travel In Shorts
    Inspiring Team Travel
    Sport School Tours
  • Posted by Jay Hamilton-Roth on 12/19/2009 at 8:13 PM Accepted
    Why not simply, "High School Team Travel" (or "HS Team Travel")? It says what you do, and will be what people who are looking for your services will search for? Or consider, "High School Travel Experts".
  • Posted on 12/20/2009 at 12:28 PM Accepted
    Championship Sports Tours
    Dream Season Sports Tours
    Crowning Achievement Sports Tours
    Winning Attitude Sports Tours
    Game Changer Sports Tours
    Big Game Sports Tours
    Sportsmanship Sports Tours
    Sporting Chance Sports Tours
    Team Spirit Sports Tours
    Clubhouse Sports Tours
  • Posted by NovaHammer on 12/22/2009 at 11:41 AM Accepted
    If you do more than get people to a tournament venue consider the allure of seeing/doing more BECAUSE of your connections..play at Wembly, meet with ... blah blah blah.

    Insider Global Team Travel.
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