Know-How Exchange : Website Critique

Hello donli,

The first impresion from your site... it is very hard to read it... black background and white text hurt eyes.

(Aside: you have typos on both URLs: TOOl (instead of TOOL))

Ignore what you think will work. Who HAS purchased your software to-date? Why? What benefit have they received? Has it helped their grades? Reduced study-time? Have they shared it with their study groups?

If you don't yet have sufficient sales, then you do need to guess. So, instead of targeting all undergrad liberal arts students, why not focus on one or two schools to understand their needs. If necessary, give the software away to them to get the data you need. Once you know who has benefited and how, you can logically move your campaign to other college regions.

Hi, donli

Here's some general insight on both pages.

As you already have been told, the copy is hardly readable. But not really because of black white on black. True: white on black is harder to read than black on white. But it's OK. Most important is spacing between lines: that's why your copy is hardly readable. Increase line-height 1.2 em, and you will immediately see the difference!

Another tweak that will make your copy more readable - is not justifying the copy in the paragraph.

Some other suggestions would be:

- Do not highlight bold elements in a different color, just keep them bold same font color.

- Underline links

- Use png, not jpg for text elements (that will make text sharper).

- When you replace text with image, use alt tags or title info inside the tag, so in case your visitor doesn't view your images or not using styles, they still have opportunity to at least in some way read text on the image.

- Your menu is right aligned, although all elements on your page are left aligned, this created inconsistency, Align your menu to the left, this will make difference.

- Your slogan hovering laptop image is very hard to read.

- Call to action blocks are too low on the page, you need to scroll to read them, I would put them up, so they are visible without scrolling.

- In general, I would not do white on black text, I suggest you inverse your look.

Hope it helped. Whatever happens

Good Luck!

Natasha Chernyavskaya
Artographica
Los Angeles, CA