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User Acceptance For Online Stock Trading Systems
Posted By: wensifan* on 9/14/2004 10:23 PM (CST) 50 Points
What factors are most important for user acceptance of online stock trading systems?

Posted by: Peter (henna gaijin) Accepted Answer
9/15/2004 12:35 AM (CST)
Security - your customer is putting their money in your hands, and they will want to be sure that their money is safe.
 
Posted by: thinkmor Accepted Answer
9/15/2004 7:23 AM (CST)
Wensifan

Confidentiality of customer information

Secure transaction encryption, firewalls, password etc structures


Some common issues include:

The information provided to customers online about how orders are executed, how margin works, and the possibility of systems' delays;

* Procedures for ensuring that customers receive best execution;
* Procedures for ensuring adequate operational capability to handle customer trading volume;
* Security measures to protect customer privacy and funds; and
* Procedures to supervise employees' use of Internet communications.

A report from SEC of compliance you can link to here:

http://www.ici.org/issues/mrkt/arc-sec/01_sec_online_rpt.html

Hope this helps you.

Zahid Adil
 
Posted by: jason.koulouras* Accepted Answer
9/15/2004 7:36 AM (CST)
Speed of execution

If a banking/asset management firm as well, one unified financial presentation of all assets and liabilities

Financial Tools - risk engines, historical price data, correlation of stock performance to index etc.

Thanks
Jason
 
Posted by: SRyan ;] Accepted Answer
9/15/2004 11:56 AM (CST)
Add these to the list:

Ease of use. Completing a transaction online should produce little or no mouse-strangling aggravation.

Economy. Customers should be saving money by using an online trading system.

- Shelley
 
Posted by: ASVP/ChrisB Accepted Answer
9/15/2004 10:00 PM (CST)
Speed = straight-through-processing.

Users want to know they'll get the price they saw on their screens, not some worse price caused by a process delay.

Plus, security of funds transfer, password and process integrity, etc.

Visit some of the existing online services and see what they use in their selling to understand what they perceive as important to customers e.g. www.commsec.com.au

Good luck

ChrisB
 
Posted by: jose04 Accepted Answer
10/2/2004 12:04 PM (CST)
Hi wensifan

Simplicity-ease of use

Customisation- flexible to ones needs

Speedy- technology should help

Security--through credibility and references. Security should be believable

Hope these help!
 
Posted by: et3dotcom* Accepted Answer
10/3/2004 12:56 PM (CST)
Yet another important consideration is the range and depth of information that is available.

Account information
Company information
Legal information
Trading history
Etc.

Also the range of services available:

Are margin accounts available?
Can one open an option account?
How about 2 separate accounts for commodities trading and stock trading with the appearance of one account from the perspective of the customer?
Can I bank from my account?
Etc.

All these add value, (and perhaps cost too, although some may reduce cost)

Daryl (past series 7 (broker) and series 24 (principal) securities license holder)
 
Posted by: wensifan* Author Response
10/3/2004 8:28 PM (CST)
online stock trading survey

http://www.i-mart.co.nz/survey3.htm
 
Posted by: wensifan* Author Response
10/5/2004 5:29 PM (CST)
Hi, thanks for everyone's help, based on the respond and online stock broker's interview,i have divised my online stock trading survey questionnaire,this survey focus on the evaluation of online stock trading systems . hope to hear some feedback on them ,if possible. I appreciate your time and support.
you can find them on the following page:
http://www.i-mart.co.nz/survey3.htm
thanks a lot
Fan
 
Posted by: Val (Moderator)* Moderator Response
10/6/2004 9:19 PM (CST)
Hello all. I am closing this question, since its more than 2 weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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