This month only: Save $100 on PRO with code OCTOBER »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 607,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For Cake Business
Posted by Anonymous on
1/14/2010 at 12:45 PM ET
Hi, I am looking for any ideas for taglines for my cake decorating business that I'm setting up. I will mainly be doing cupcakes but other cakes too. Company name will be 'Array of Cakes'. Cakes will be homemade and fresh on delivery. I would love something punchy and fun and a line that will grab attention. I just can't seem to come up with that I think, that's the one! I will be making flyers and posters for when I launch and also want something grabbing at the top to entice people to find out more. Does anyone have any fab ideas, with all the baking my brain is full of flour and sugar and nothing else!! Oh I will also have a menu of flavours but give people the option to create their own design. Hope that helps. Thanks for any ideas anyone has. Em
1/14/2010 at 3:23 PM
What can you tell us about your target audience? Where do they live? How often do they buy cakes? Where do they buy them now? How do they decide when/whether and where to buy a cake? What's the end-benefit to them? (i.e., How do they expect to FEEL after they buy the cake?)
What important benefit will you promise (and deliver) that will make you different from (and better than) whomever is selling cakes to your customers today?
If you haven't actually interviewed some prospective customers to find out what makes them tick (when it comes to buying cakes), you probably ought to do that. Develop a short list of high-gain questions and get a dozen folks in your target audience to give you the 20-30 minutes it will take to ask them, and then just listen to them and take detailed notes.
When you have completed 12 good interviews, step back and review your notes. You'll be amazed at how much information you will have collected ... and you'll have some great ideas for your tagline. After all, the tagline has to appeal to your target audience. What better place to look for ideas?
1/14/2010 at 3:30 PM
"Fresh, tasty ingredients baked fresh daily" seems an appropriate tageline, one that properly describe what you offer.
My only question is unless you're also doing the baking, whose cakes and cupcakes do you intend to decorate and sell? My tagline suggestion assumes (oh, how I hate to do that!) that you'll also do the baking.
People like tasty. They also want fresh. As for attractive? Well, neither the name you've chosen, nore the tagline I've suggested makes any reference to your decorative abilities. How important is that too you if it's not a prime concern to your customers. Oh, they'll enjoy "attractive," even "unusual" when they see them, but fresh and tasty are where their focus is.
Sorry if I've thoroughly confused you...
1/19/2010 at 11:21 AM
Custom Cakes That Get Oohs and Aahs
One Bite And You'll Be Sold
So Good...No Crumbs Left Behind
1/27/2010 at 6:05 PM
'Your Event, Your Cake'
'Making speciality cakes for special events'
'Just what you want'
'Just the cake you're looking for'
'Not off the shelf, they're from the heart'
1/29/2010 at 8:07 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five Email Mistakes Even the Experts Make
by Amanda Kiviaho
10 Steps to a Successful Naming Workshop
by Emma O'Brien
How to Make a Negative Review a Positive Experience
by Holly Cordner
How to Build an Instagram Influencer Campaign in Six Steps
by Ryan Stewart
Seven Skills Marketers Need to Succeed [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with