Question

Topic: Taglines/Names

Tagline For Cake Business

Posted by Anonymous on 1/14/2010 at 12:45 PM ET 250 Points
Hi, I am looking for any ideas for taglines for my cake decorating business that I'm setting up. I will mainly be doing cupcakes but other cakes too. Company name will be 'Array of Cakes'. Cakes will be homemade and fresh on delivery. I would love something punchy and fun and a line that will grab attention. I just can't seem to come up with that I think, that's the one! I will be making flyers and posters for when I launch and also want something grabbing at the top to entice people to find out more. Does anyone have any fab ideas, with all the baking my brain is full of flour and sugar and nothing else!! Oh I will also have a menu of flavours but give people the option to create their own design. Hope that helps. Thanks for any ideas anyone has. Em
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RESPONSES

  • Posted by mgoodman on 1/14/2010 at 3:23 PM Accepted
    What can you tell us about your target audience? Where do they live? How often do they buy cakes? Where do they buy them now? How do they decide when/whether and where to buy a cake? What's the end-benefit to them? (i.e., How do they expect to FEEL after they buy the cake?)

    What important benefit will you promise (and deliver) that will make you different from (and better than) whomever is selling cakes to your customers today?

    If you haven't actually interviewed some prospective customers to find out what makes them tick (when it comes to buying cakes), you probably ought to do that. Develop a short list of high-gain questions and get a dozen folks in your target audience to give you the 20-30 minutes it will take to ask them, and then just listen to them and take detailed notes.

    When you have completed 12 good interviews, step back and review your notes. You'll be amazed at how much information you will have collected ... and you'll have some great ideas for your tagline. After all, the tagline has to appeal to your target audience. What better place to look for ideas?
  • Posted by Jay Hamilton-Roth on 1/19/2010 at 11:21 AM Accepted
    Custom Cakes That Get Oohs and Aahs
    One Bite And You'll Be Sold
    So Good...No Crumbs Left Behind
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