Question
Topic: Student Questions
Outcome 1 : Explain The Marketing Process
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Unit: marketing
Outcome 1 : explain the marketing process
TASK
You work in the marketing department of an organization of your choice
You hoe been asked o prepare an induction briefing paper for anew marketing officer who as just joined the company. He is a biology graduate with no marketing experience
The briefing paper should:
a. Examine, compare and contrast different definitions of marketing
b. Explain the various philosophies/concepts marketing
c. conduct a cost/benefit analysis to an organization of following the marketing concept
You have also been asked to give a 5-10 minute presentation at the new trainee’s induction session relating the definition and marketing concept to your organization with an evaluation of the costs and benefits of taking marketing approach.
Marketing
Explain the marketing process
Evidence
Prepare a brief report and a presentation
• compare and contrast different definitions of marketing
• explain the different marketing concepts and identify the approach the most closely fits your organization
• conduct a cost/benefit analysis to a company in following the marketing concept
• Identify the most appropriate definition for your organization and the marketing concept the most closely fits your organization.