Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need A Business Name For Gourment Sauce/salsa Biz
Posted by Anonymous on
2/18/2010 at 12:49 PM ET
I have developed a line of salsas and sauces that I intend to sell. There may be more products down the line but will start with just two or three. I would like to come up with a business name - sort of an umbrella company name that is catchy and easy to brand. The salsas and sauces will then have a unique name. I would like to stay away from anything that would indicate a jalapeno with a sombrero on it :)
Thank you for your help.
2/18/2010 at 3:24 PM
You might first want to talk with an attorney about minimizing your personal liability and the very real need to incorporate your business, then an insurance broker to find out how much product liability insurance is going to cost you.
If you haven't done those things already, the latter - for sure - is sure is going to be a real surprise...perhaps such a big surprise that you'll no longer have a need for a name for your business or your products.
I'm not trying to scare you, but I would also hate to see you put the cart in front of the horse.
2/18/2010 at 9:10 PM
Begin with Phil's advice.
Yes, a name is important...a tagline, not so much. Since your plan is to produce other products, that may or may not be associated w/your salsa, you need a corporate name.
I don't know. Tell us about you and your company and your plans...what do you like? What do you do?
2/18/2010 at 9:33 PM
Thank you both for your responses. Phil, I have a business plan and have consulted an attorney and have everything set to go for liability insurance. As I'm cooking in an established commercial kitchen and the State requires certification in Acidified Foods Handling I think I'm all set. I feel as though I've done my homework when it comes to business procedure and what needs to be done to cover myself and my business.
So here's what I can up with today. I am a foodie, a lover of all things good to eat and drink. What do you call that person? A Bon Vivant. So, Bon Vivant Specialty Foods is at the top of my list. Of course that is only a company name and each product will have it's own name that identifies it in some way.
Thank you for your insight and input.
2/18/2010 at 10:09 PM
There is nothing wrong with Bon Vivant Foods...I'm not certain about "Specialty", unless you tell me that everything will be specially made, and is not a usual product. Although, a Salsa is in the norm, unless there is something unique.
"Specialty" tells the buyers that your products are a bit more expensive. Working with our food clients, I have learned that specialty is not all bad. It may limit the number and types of stores in which you will be accepted. You may want to be a specialty food company for all products, and only be sold in boutique stores. You may not want Big Box exposure. That's your call.
I'd be interested in tasting your products, as they come out.
Nice job with "Bon Vivant". It says a lot.
White Mountain Marketing Associates
Houston (The REAL), Texas
2/19/2010 at 8:37 AM
Bon Vivant Foods is a good name, which isn't used (at least online).
Are your products to be "of the world" or mostly "of a country"? If, for example, all your sauces will be "Mexican" or "Spanish", then consider a name that has more of a connection to that language (Bien Vivo Foods, for example).
2/19/2010 at 11:46 AM
Thank you for your responses and of course I will be willing to send product samples as I begin production. I am always looking for critique as I believe it will only make my products better.
I intentionally did not choose a mexican sounding name as I did not want to pigeonhole myself into one category. Many of my products are not latin in nature. Although, I do like Bien Vivo - maybe I will use that for the actual salsa. Thanks for the idea.
Can anyone recommend a good logo designer and/or label designer? I guess they might be one and the same really.
3/1/2010 at 8:35 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Writing Responsibly When Writing Responsively: Six Simple Tips
by Susan Solomon
Five Things You Should Never Do on a Marketing Job Interview
by Ayaz Nanji
Five Ways to Keep Your Creatives Happy
by Joe Staples
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with