Question

Topic: Taglines/Names

Need A Business Name For Gourment Sauce/salsa Biz

Posted by Anonymous on 2/18/2010 at 12:49 PM ET 25 Points
I have developed a line of salsas and sauces that I intend to sell. There may be more products down the line but will start with just two or three. I would like to come up with a business name - sort of an umbrella company name that is catchy and easy to brand. The salsas and sauces will then have a unique name. I would like to stay away from anything that would indicate a jalapeno with a sombrero on it :)

Thank you for your help.

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RESPONSES

  • Posted on 2/18/2010 at 9:33 PM Author
    Thank you both for your responses. Phil, I have a business plan and have consulted an attorney and have everything set to go for liability insurance. As I'm cooking in an established commercial kitchen and the State requires certification in Acidified Foods Handling I think I'm all set. I feel as though I've done my homework when it comes to business procedure and what needs to be done to cover myself and my business.

    So here's what I can up with today. I am a foodie, a lover of all things good to eat and drink. What do you call that person? A Bon Vivant. So, Bon Vivant Specialty Foods is at the top of my list. Of course that is only a company name and each product will have it's own name that identifies it in some way.

    Thank you for your insight and input.

    Lara
  • Posted by Jay Hamilton-Roth on 2/19/2010 at 8:37 AM Accepted
    Bon Vivant Foods is a good name, which isn't used (at least online).
    Are your products to be "of the world" or mostly "of a country"? If, for example, all your sauces will be "Mexican" or "Spanish", then consider a name that has more of a connection to that language (Bien Vivo Foods, for example).
  • Posted on 2/19/2010 at 11:46 AM Author
    Thank you for your responses and of course I will be willing to send product samples as I begin production. I am always looking for critique as I believe it will only make my products better.

    I intentionally did not choose a mexican sounding name as I did not want to pigeonhole myself into one category. Many of my products are not latin in nature. Although, I do like Bien Vivo - maybe I will use that for the actual salsa. Thanks for the idea.

    Can anyone recommend a good logo designer and/or label designer? I guess they might be one and the same really.

    Lara
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