Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need A Tagline/slogan For Coffee Shop
Posted by Anonymous on
3/30/2010 at 5:10 PM ET
I have had a hard time coming up with a tagline for my coffee shop. Any ideas would be more than welcomed....things about my shop that help describe it......
People describe it as the Cheers bar because of its friendly, regular , quirky customers and baristas.
Serve organic fair trade coffee
Buy local products
Cafe and Drive thru
Located in a neighborhood
thanks for any ideas.
3/30/2010 at 5:15 PM
Sue, those descriptors are all about your coffee shop. What about your target audience? Who are THEY? What do you know about them? Who is the target audience for your tagline? Can you identify a specific segment of the local population most likely to become customers?
Also it's all but impossible to know how to approach the tagline issue without knowing the name of your business or the location (i.e., the city, neighborhood, state/province, country, etc.).
3/30/2010 at 5:31 PM
Locally and Organically Brewed and Enjoyed
Your Community Brew and Gathering Spot (or Cafe)
3/30/2010 at 5:40 PM
Why not simply...
"Serving the finest local and organic products"
Green, environmentally focused, community/civic minded and family friendly are far less important. And if people don't realize your cafe is located "in a neighborhood" or that you have "drive thru" service, they shouldn't be driving, really.
Don't make things more complicated than they need to be. Besides, you asked for us to suggest taglines, not write a book, right? Sounds like a nice place to visit for a cup of Joe. Local grown and organic, of course. Good luck.
3/30/2010 at 8:17 PM
Thank you for your responses! This is my first time using this venue but seems very helpful.
In response to mgoodmans great questions...
the business is in Eugene, Oregon, Eugene Coffee Company is the name. If you know anything about Eugene, being green, organic, down to earth etc is what this community is very much about. My target audience is alot about the people who live in the area, who drive by,,,also Eugenians who want to only drink organic/fairtrade etc. The target audience for the tagline???? hmmm, isnt everyone the target? I just want a tagline that reminds both customers and employees a bit about our values etc. I am not a typical business person as i come to this career after 25 years in social services so i approach much about the coffee shop in a community service type model. Any other ideas?
Thanks also to gail@publiside and philgrisolia=results!!!!!
3/31/2010 at 5:56 AM
You are organic, i use green for that;
cheers means fun to me;
civic/community is the same, unless of course toyota wants to put a TM on the 1st word...;)
which means it could be
EUGENE COFFEE COMPANY: Fun. Green. Community
: Fun. Green. Commune
You get that with the dots and read without them too...And as you would've noticed, you defines your target audience.
3/31/2010 at 8:45 AM
Where Everybody Knows Your Name
Serving Coffee With A Conscience
Good To The Last Organic Drop
3/31/2010 at 11:33 AM
Sharnly; sounds like everything in Eugene is green and friendly and artistic and healthy!!! could be a challenge coming up with something distinct.
Just Brew It! Swiped from your Nike affiliation ...
Planet Lovers Coffee Pot.
The Friendly Anarchists Coffee Shop -
Counter Culture Coffee Shop
The H'Artful Mug
Exercise Your Coffee Options Here
On more Bucket Lists than any other coffee shop!
Great sounding city must add a visit to my Bucket List.
3/31/2010 at 2:49 PM
"Eugene's green coffee scene"
"Come join our family"
"Leave with a smile"
4/5/2010 at 11:50 PM
Thank you so much to everyone for the excellent ideas! What a great resource of brilliant, creative people. I am going to go with Karens suggestion but havent quite figured the last word or two out so am welcoming any other ideas! I am going to go with "Come for the coffee, stay for ________________" I am looking for the what are they staying for part. I have thought about, "all the rest", "the ????)
Eugene Coffee Company
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your ...
by Chris Lucas
Writing Responsibly When Writing Responsively: Six Simple Tips
by Susan Solomon
Three Deceptively Simple (but Powerful) Tips for Writing ...
by Amanda Durepos
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with