Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Wording For "join Our Mailing List"
4/1/2010 at 12:57 PM ET
I have a question about the wording for my company's "join our mailing list" link. On our previous web site, the wording we used was "subscribe to free email information and offers." I really liked this wording. It was clear you were joining a mailing list, but it also tells the visitor they will gain something by joining our list.
On our new web site, there is only a tiny space for our mailing list wording. Here is some possible wording:
Free email info and offers
Get email info and offers
Join our mailing list
Does anyone have an opinion on this? "Join our mailing list" is much more clear, but I don't really like it. There is no value to the visitor.
4/1/2010 at 1:47 PM
"Join our mailing list" has no benefits attached.
How about, "Get offers, updates by email"?
4/1/2010 at 2:07 PM
You say your space for the new join our list is limited - is your site up can you share the url?
I'm thinking maybe it can be done creatively with a button below this header - "Sign Up for Our Offers"
4/2/2010 at 9:07 AM
"Join Us" is all about your company. Instead consider, "Get Email-Only Offers".
4/2/2010 at 9:37 AM
What about this - 'What's in it for ME'
4/2/2010 at 11:28 PM
Join our mailing list is trite. Who wants more email or snail mail.
All the customer cares about is WIIFM (What's in it for me?) You are in the business of selling benefits, not features.
Here is what I use for my blog, feel free to create your own version of it...
Keep In Touch!
Sign up here for exclusive Sales, Bonuses and Incentives to Blog Subscribers
4/5/2010 at 6:08 PM
Ah, excellent. You all have good points and reinforce what I was thinking.
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
10 Tactics to Increase Newsletter Subscriptions
by Aleksander Czyz
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with