Question

Topic: Career/Training

Database Marketing Manager

Posted by Anonymous on 9/28/2004 at 7:35 PM ET 125 Points
I'm in need of job descriptions for database marketing, preferrably in the financial services sector. My current position encompasses managing all adhoc database projects, the marketing database, customer and campaign analysis as well as direct marketing scheduling and targeting for a 1500 employee (70 branches) institution. I have two employees directly reporting to me and I report to the VP of Market Research. I need to rewrite my job description and title, which still reflects a specialist position with no direct reports or project management duties. Any advise or sample descriptions would be greatly appreciated.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 9/28/2004 at 7:48 PM Accepted
    I would do a search of the major job boards (like Monster, HotJobs, Craigslist, etc.) for this title and see what others use. Also check the specialty sites, like https://www.marketingmanager.com/.

    Also, this position may also go under Direct Marketing Manager, so you may want to see what these positions have for job descriptions.
  • Posted by telemoxie on 9/29/2004 at 2:03 AM Accepted
    Another place you could look for ideas would be on the web page of your CRM tool, or even on competing CRM tools or sales analysis tools. For example, if your CRM tool says that it can produce sales pipeline reports, or lead source reports, this could give you some ideas for your position description.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Career/Training)