Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Naming My Airbrush Tanning Business
6/11/2010 at 11:53 AM ET
I need help naming my airbrush tanning business. I want a name that sounds more spa like or that is a clever play on words.
I don't like the "tan van" or "tan to go" type of names.
I will work in Phoenix and Scottsdale, AZ and will tan at their location, party, etc or at my house for a lesser price in the beginning. I'd like the term "sunless" or "tan" or "tanning" to be in the title.
Every name I have come up with has no domain available. Since a lot of the spray tan business here is found from Google, the website name is important.
6/11/2010 at 12:28 PM
A couple of points worth mentioning, Christina...
1. It doesn't make a bit of difference what you like or don't. What counts is the appeal your name has for your potential customers.
2. Do not - a repeat DO NOT - accept strangers into your home...for any reason.
3. As for a name, consider "On-The-Go Sunless Tanning." Why? Because it captures the essence of your business...and it's a name potential customers can easily understand.
4. And for a tagline to accompany that name, give some thought to: "Professionally done in the convenience of your home." Why? Because that's what you're providing - convenience.
Hope those thoughts help.
6/11/2010 at 1:00 PM
Thanks for your input Phil! As someone that uses these services myself, I think I have a good grasp as to what is appealing to the consumer. The "on the go" type of names tend to look cheesy in an environment like Scottsdale. Most of my clients will be women that spend good amounts of money on pampering themselves and beauty products, I don't think the "mobile tan" type of names appeal to the class of clientèle I am looking to attract. I completely agree with you that I need a name that captures the essence of the business and is easy to understand.
6/11/2010 at 6:14 PM
Paint Me Tan
Look Of Tan
6/11/2010 at 10:20 PM
I suggest you go for Home Service, meaning you go to their place or home, and not on YOUR home.
As for the name and tagline, I suggest:
Name: Christina's Sunless Tanning Spa
Tagline: Services where you are.
6/13/2010 at 4:58 PM
Sound of airbrush and 'no one' else needs to know if it's real or not type of tan..
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Three Deceptively Simple (but Powerful) Tips for Writing ...
by Amanda Durepos
The Five Most Effective (and Ineffective) Words in Email Subject ...
by Ayaz Nanji
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with