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Open Rates And Average # Of Unique Visitors
Posted By: donnasullivan* on 10/4/2004 3:09 PM (CST) 250 Points
Does anyone out there know what the beauty industry average would be for open rates?

What about average unique visitors to beauty sites (Olay, Neutrogena, etc.)

Posted by: Pepper Blue Accepted Answer
10/4/2004 3:41 PM (CST)
Hi donnasullivan,

I recommend you clickthrough and read these links. They are the DoubleClick 2nd quarter 2004 trend reports for e-commerce and e-mail marketing, release just last month.

They don't specifically break out the beauty industry, I don't know where that would be publicly available, you might have to get some internal corporate information for that, but they do have trend stats for consumer products, and it is all valuable information:

http://www.doubleclick.com/us/knowledge_central/documents/trend_reports/dc_...

http://www.doubleclick.com/us/knowledge_central/documents/trend_reports/dc_...

If these URLs break up and you can't click through, go to www.doubleclick.com then to Knowledge Central, then to Trend Reports.

I hope that helps!
 
Posted by: sammykarij Accepted Answer
10/8/2004 4:26 AM (CST)
Donnasulivan,
I also have no idea of any resource that is so specific on the beauty industry.

I would tell you to have a look a what the links that peper blue has given you. They have real good information on the trends in e-commerce and e-mail marketing and if you have a deep understanding of the beauty industry you can extrapolate and to have your industry's trend.

Then if you shed more light on what you want to achieve with this statistics members of this forum could be able to provide more helpful resources to achieve other goals.

Good day.
 
Posted by: David_Nelson* Accepted Answer
10/14/2004 12:34 PM (CST)
Right, if you can provide more detail on what you are trying to achieve then I am sure you can find some valuable tips here ...

Without knowing the reason for the information I could suggest that you contact the sites themselves and simply ask the question ... a guestimate may be all you need ...

For top line macro trends in ecommerce you might try Gartner and reserach companies like them ... the Yankee Group may provide some information.

Look forward to hearing more from you donnasullivan...
 
Posted by: ASVP/ChrisB Member Response
10/14/2004 7:37 PM (CST)
I know it's off-thread, but www.tinyurl.com can shrink those big urls and make them... well, tiny!

So they don't break!

And it's free.
 
Posted by: jose04 Accepted Answer
10/19/2004 6:59 AM (CST)
Hello donnasullivan

Open rates stats, for any site may not be genuine Check out why, in this link related to 'how open rates really work':

http://www.clickz.com/experts/archives/em_mkt/infra/article.php/1447331

Here's a note on Mc'Kinsey's opinion on Internet dynamic pricing. The comments on the new consumer segmentation should of interest to beauty sites too

http://www.emarketnews.com/archives/2001-6/ecommerce.htm

You might work out further links with three Bizrate.com awardees, in the following link

http://www.bluenile.com/bizrate_article.asp

Hope these thoughts help!!
 
Posted by: Val (Moderator)* Moderator Response
10/20/2004 1:52 AM (CST)
Hello all. I am closing this question, since its more than 10 days old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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