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Easyjet Swot Analysis
Posted By: samanthi* on 10/5/2004 4:42 AM (CST) 50 Points
strategic marketing management of easyjet based on the marketing mix. the ethical issues in terms of the marketing mix and a SWOT analysis of easyjet

Posted by: Carl Crawford Accepted Answer
10/5/2004 6:15 AM (CST)
hi samanthi,

PLEASE READ THE IMPORTANT GUIDE LINES!!!! SECTION #5

Alos tell us what you think!!!! we are here to HELP not do your home work for YOU!!!!!!!

Do search on www.google.com !!! (but dont use any of the free paper ;) ) just have a read an reference them if you need to.

we are here to guide you NOT DO YOUR work for you!!!!!!!

Here is half of the swot:

STRENGTHS

Charismatic leadership by Stelios.

Diversification into other markets namely car rental and Internet cafes.

Motivated workforce.

Original and very effective promotion strategies.

Well known and respected brand name.

Very good knowledge of the market and spontaneous effective responses to other companies attempts to target their customers.

Excellent customer service e.g. offering refunds for flights delayed 4 hours or more.

WEAKNESSES

Flying solely within Europe.

Reliance so much on computer for booking and for the storing of information could be risky due to failures and viruses.

here try these links from past questions about easyjet:

JBtron:

http://www.gao.gov/highlights/d04837thigh.pdf

http://www.keepmedia.com/ShowItemDetails.do?itemID=127534&extID=10032&oliID...

Now please post back and TELL US WHAT YOU THINK this will help us to help YOURSELF!!!!!

Carl Crawford
(Student in residents)
 
Posted by: Carl Crawford Member Response
10/5/2004 6:17 AM (CST)
i almost forgot to tell you the question which i got the link from:

http://www.marketingprofs.com/ea/qst_question.asp?qstID=2279
 
Posted by: samanthi* Author Response
10/13/2004 9:40 AM (CST)
I needed something more in detail. You have only provided the strengths and weaknesses. But I also need the oppertunity , threats and the startegic marketing managament of easyjet, ethical issues etc.

Thanks and Kind regards
Sam
 
Posted by: ASVP/ChrisB Accepted Answer
10/14/2004 7:58 PM (CST)
Threats, Opportunities... What do you think they are?

What IS their marketing mix? Have you analysed it?

What does strategic marketing management mean?

Have you read "Flying Off Course" by Riga Doganis?

Good luck with your studies.

ChrisB
 
Posted by: Val (Moderator)* Moderator Response
10/20/2004 1:37 AM (CST)
Hello all. I am closing this question, since its more than 10 days old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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