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This question has been answered, and points have been awarded.
Slogan Ideas For Online Insurance Broker System
7/21/2010 at 9:57 AM ET
I am trying to come up with a catchy slogan for a new magazine advertising campaign which is to promote an online quote and buy system which brokers can put on their website to selling commercial insurances to their clients.
The basic concept I want to put across is that wherever they are, whatever they're doing, their website can be selling for them 24/7
E.g. when they're climbing a mountain, when they're playing golf, when they're asleep etc.
Thought of "Your clients buying 24/7" or "Your website selling 24/7" but these are just a little boring.
Any ideas much appreciated.
7/21/2010 at 10:14 AM
So your campaign is selling to agents, not consumers, correct?
If that is the case, how about:
Sell while you sleep
7/21/2010 at 10:18 AM
Just a quick thought, Andy, something for you to think about...
As difficult a sell as insurance can be for even a pro making a personal pitch, what makes you think a static website is going to sell anyone any insurance.
You're not likely to get any takers for your concept even in the best of times, so can you imagine what the results - or lack of results - you're likely to get in these bad times that for many are getting worse.
People can't put insurance on the table and feed it to their families...so they aren't buying it. The guns and gals who sell insurance for a living know that, and know that no website is likely to sell anything.
You might want to take another look at your formal business plan...assuming you've put one together. Sorry, but that's the way it is in the real world today.
7/21/2010 at 10:33 AM
@Gail Thanks, but I was thinking of something a little more generic (ie. not just while you sleep).
@Phil I am intrigued by your response. Our quote system has been selling insurance direct to clients for over 3 years and has increased our business hugely, we are now expanding to offer a white-labelled version of our system to other brokers, hence the ad campaign.
Maybe things are different in the US but here in the UK people definitely DO buy their insurance online - personal lines for about 5 or 6 years at least have all been available online and more recently commercial lines (in fact we were one of the first to put commercial insurance for quote and buy online).
Internet insurance selling (at least here in the UK) is BIG business!!
7/21/2010 at 11:33 AM
I think people understand that a website allows them to sell 24/7. You don't have to sell them I the concept. You need to sell them on YOUR service.
Do you have a better notification system? Is it more customizable? How good are the analytics? This is what I would be thinking about when choosing a web solution provider.
"So intuitive you might have to take more vacation"
7/21/2010 at 11:39 AM
Believe it or not, it may seem obvious, but many insurance brokers do not utilise the power of their website to sell at all. Part of the problem is that it is usually prohibitively expensive to set up an online quote system - we are giving ours to them for free.
The 24/7 is only one aspect of course, but it is something that most brokers have not thought of and has been a good selling point up till now when talking face-to-face.
7/22/2010 at 4:53 AM
Perhaps it would be helpful if a gave a bit of background...
PIA is a British insurance broker specialising in professional indemnity (errors and omissions) insurance, public/employers liability, directors and officers liability and other commercial insurances. We do not do any personal insurances (car, life, home etc.)
We have an incredibly successful online quote and buy system which has been running for just over 3 years. We offer multiple quotes from 8 major insurance companies. We build and manage the system in-house so no expensive IT contractors. The system is live in the UK, Ireland and Malta and will shortly be launched in Italy and the Netherlands (although we can currently offer a limited number of products throughout the whole European Union).
We have a few competitors most of whom have only a single quote system from one insurer. There is one competitor who does have multiple quotes, but you must buy all your covers from one supplier. Most of our competitors are hugely in debt, indeed one recently went bust. We are not and our profit is increasing each year.
Very soon, the aggregrator sites such as comparethemarket.com, moneysupermarket.com and gocompare.com, who already have a hold on the personal insurance sector, will be entering the commercial insurance arena (some already have a limited range of commercial products via a 3rd party). In order to beat them we are offering a white-labelled version of our system for free to other brokers. A quote and buy system is something that, for most brokers, would be prohibitively expensive.
We already have 40 brokers using the system, with interest from a further 50 or 60 in the UK, Ireland and Europe, so now we are to run an advertising campaign in the major insurance magazines. The concept of this campaign is that no matter where they are or what they're doing, their website can be selling for them 24/7 for free and very quickly (we can go live within 2 hours). It saves them time and money as there is very little admin, we take the payments, issue the documents (instantly) and just send them their commission each month.
So there you go - that's it in a nutshell!
7/22/2010 at 8:23 AM
Make More Money From Your Website
Your Real Estate Website + Our Insurance = Revenue
7/22/2010 at 9:44 AM
And how is that relevant?
8/1/2010 at 8:20 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
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