Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Know How To Start A Self Serve Yogurt Shop
Posted by Anonymous on
7/29/2010 at 12:37 PM ET
I want to start a self serve yogurt shop in Costa Rica but I am not interested in buying a franchise nobody would know about in my country.
But have no clue on how to do it. If anybody has good advice on how to buy the basic know how, take a course, etc. I would really appreciate it.
Peter (henna gaijin)
7/29/2010 at 1:38 PM
You may want to pick up the book I recommend in this blog post:
This book does focus on US businesses, so some of it (particularly the paperwork related to setting up a business) would not hold true for Costa Rica, but much of the book is valid no matter where the business is set up.
It is not specific to yogurt shops, but covers general business formation.
7/30/2010 at 5:13 PM
Are self serve yoghurt shops popular in Costa Rica? I'm not trying to burst your bubble here but is there a demand for self serve yoghurt, and is there a demand for it in Costa Rica?
If there is, great! Here's an article that might help.
Second up, what's it going to cost you in set up fees? Do you have a business plan? Have you worked out scenarios for profit, loss, revenues, income, taxes, and hidden expenses? What staff will you need? What will you pay them? What premises will you use? What permits and regulations must you adhere to? What's your projected break even point? How reliable are local suppliers? Who will supply your ingredients? What hygiene regulations must you adhere to?
You might want to answer some or all of these questions before you go on a course. The key to success is strategy, not tactics. So see where you want to be a year or three years from now, THEN work backward and figure out what it will take to get you to where you want to be.
I hope this helps. Good luck to you.
The Direct Response Marketing Guy™
Wilmington, DE, USA
BACK TO TOP
Post a Comment
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
Four Types of Email Addresses Damaging Your Deliverability, and ...
by Chad White
Story-Driven Data Visualization? Yep, That's a Thing, and Here's ...
by Matt Wellschlager
The Most In-Demand Marketing Skills
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with