Question

Topic: Advertising/PR

Btl Activity For A Toothpaste

Posted by Anonymous on 9/15/2010 at 2:40 AM ET 125 Points
Hey,

I require unique ideas for a BTL activity for a tooth paste in a mall. Its targeted to 28 to 40 years old.

Any ideas will be appreciable.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/15/2010 at 9:03 AM Accepted
    How about a toothpaste art contest (drawing with the toothpaste itself) in the mall, with everyone welcome to join in. Separate categories for adults, kids, families, etc.
  • Posted by Gary Bloomer on 9/15/2010 at 5:04 PM Member
    You need to offer far more information here. What have YOU done so far? What ideas have you come up with? What input have you had?

    It's also short sighted and nonsensical to target adults by age. From the sound of your question it seems that people younger than 28 and older than 40 will be forbidden from buying your product.
  • Posted by rohan_rainscape on 9/20/2010 at 2:48 AM Member
    Hiya twins_z, Go to a mall and ask you target market (28 to 40 years old) - "I require unique ideas for a BTL activity for a tooth paste in a mall. Any ideas will be appreciable 'with a pack of that toothpaste'"!
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