Question

Topic: Taglines/Names

Breakfast Slogan Needed!

Posted by Anonymous on 9/23/2010 at 2:23 AM ET 500 Points
We are essentially a breakfast place that sells bakery products as well. We have a smaller but dedicated / loyal customer base. We are the only breakfast place that opens up at 7am in the morning for breakfast. Many people don't know we serve breakfast and similarly many don't know that we are open as early as 7am. Our breakfast comprises of mainly sandwiches / coffee / tea / bagels etc - (no pancakes, beans etc) so it is on the go / fast etc. And we provide excellent dine in environment as well. A LOT of people like to sit and eat in the morning - so not everyone is looking to grab a sandwich and go!

I need a slogan that would basically get the word out that we are a breakfast provider. I was thinking our slogan should have the word "breakfast" in it. Our customer's are usually attracted to us because it is a cool international brand / only western style place that is open at 7 am / good quality food / great environment etc. And therefore this is what I think we should aim to communicate. Again you guys know much better that I do as to what needs to be communicated and whats not! :)

Need your help please!


Syed.
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RESPONSES

  • Posted by mgoodman on 9/23/2010 at 4:20 PM Moderator
    So who is your primary target audience? Where do they live? Where will they go when they leave your restaurant after breakfast? Why are they not eating at home? Where are they having breakfast now?

    We need to understand the situation -- and especially your target audience -- much better if we're going to really be helpful.

    And even when you have the perfect slogan, how/where are people going to see/hear it? Just having a good slogan won't generate business all by itself. What's the marketing plan? What's the value of a new customer? How much are you prepared to spend to get that new business?
  • Posted on 9/24/2010 at 12:55 AM Author
    Thank you for your response.


    Our customers are mostly well-off people living in posh area's of the City. The primary age group ranges from 18 - 35. Following are some of our breakfast customer profiles:

    1. Parents who've just dropped off their children to their schools
    2. Younger people who're having a meeting cum breakfast for their school projects etc.
    3. A group of friends who just want to have a good time in a good environment (fortunately or unfortunately there aren't many good / clean / modern places offering breakfast in the City)
    4. A place for official meetings

    Basically a lot of our customers are the one's who have been to places in the West and are aware of the brand / product etc.

    There are alternatives available with regards to local breakfast but they are completely different to what we offer. They are local / unhygienic / not so "cool" / don't offer a good environment to eat etc.

    Our ATL plan consists of Newspaper, Billboards, Radio, TV scrolls, etc. BTL would have in-store promotions.

    I think our main selling point is the fact that we're one of the only cafes / restaurants open at 7am.


    Hope this clarifies a few things.

    Looking forward to your responses.

    Regards,

    Syed.
  • Posted by Jay Hamilton-Roth on 9/24/2010 at 8:50 AM Accepted
    "Start Your Day Off Right!"
    "Set Your Alarm for 7am"
    "7 am Breakfast? We're open!"
  • Posted on 9/25/2010 at 10:34 AM Member
    Thanks Jay for the suggestions.

    I would really appreciate some more ideas please!

    Regards,

    Syed.
  • Posted by mgoodman on 9/25/2010 at 1:30 PM Moderator
    You presumably want more suggestions because the ones Jay has come up with don't meet your needs. So maybe it would be good if you could tell us WHY they don't, and what it is you're looking for.

    It's a lot easier to come up with good taglines when we know up-front what the criteria will be for selecting one.

    (I'm not trying to convince you that Jay's are exactly right for you, but they certainly communicate the main selling point you identified.)

    How will you know when you have a winner?
  • Posted on 9/25/2010 at 5:31 PM Author
    Appreciate your feedback.
    I think "7am breakfast? We're open" is good. I was hoping to get at least a couple more along the same lines to choose the best from. As mentioned i would love the word "breakfast" to be a part of the slogan to fully associate it with the offering / brand. It could be something as simple as above mentioned slogan or could be something completely out of the box.
    Any help will be highly appreciated!
    Thanks.
    Syed.
  • Posted by NovaHammer on 9/25/2010 at 10:05 PM Accepted
    Break The Fast. Daily, From Seven.


    Light Feasts at Light Speed.



    Petit Dejeuner Cafe - Your Morning Escape With Flair.


  • Posted by mgoodman on 10/1/2010 at 5:42 AM Moderator
    You have one that's good. What would make it better? How will you know if it's better? What are the criteria by which you will pick the winner?

    You don't need 5 good slogans. You need one. Having 4 extras won't help your business.
  • Posted on 10/1/2010 at 7:45 PM Author
    Many, many thanks to everyone who participated. These are some very creative / useful slogans - definitely be using one of them - maybe more in future promotions.
    I really appreciate your help!

    Syed.
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