Real-World Education for Modern Marketers

Join Over 611,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Clever Name For A Coffeehouse

Posted by caughtredheaded on 250 Points
My brother and I have struggled with a name for our coffeehouse. We've come up with dozens, but nothing that really grabs us or that we can agree on. We'd like a play on words name, but one that's not overused (i.e. Deja Brew, Brewed Awakening, Thanks A Latte), though a play on words name is not a necessity.

To give you an idea, the coffeehouse will provide a warm and comfortable yet semi-classy setting with nice couches and a coffee bar to enjoy specialty coffee drinks and desserts. We'll also serve teas, juices, smoothies, pastries, baked goods, breakfast items, sandwiches, soups, and salads. It may become a venue for live music (soft rock and jazz) and local artists’ works will be displayed for sale. It will be located in a commercial district known for unique shops, restaurants, a cinema that plays foreign and independent films, and close to many art and cultural attractions like art museums, opera houses, and theaters.

  • Posted by sparker9 on Accepted
    Given all the arts community events you listed, unless someone else in your area is using it, I'd suggest:

    What's Brewin'

    It's not a pun really but a double meaning. I think it's a little softer than the ones you listed. Sometimes toning it down a notch gives a name more longevity. It doesn't wear out its welcome quite so fast.
  • Posted by webmaster on Member
    Since you're in a artsy neighborhood try these ideas for size :

    Bohemian Brews
    Bohemian Blends
    Eclectic Enclave
    Coffee Commune
    Coffee Concoctions
    Iconoclast' Cafe'

    Hope these help in formulating your unique name. good luck guys and let us know what you eventually name your cafe'

    Mik Pam
    Clickable Marketing


  • Posted on Member
    The Grind
    The Venue
    Culture Coffee
  • Posted on Accepted
    First Step: Stop looking for names that "grab" you two. What you want is a name that's going to appeal to what you've identified as your target market, your ideal type of customers. The name has to "grab" them, not you two.

    Second Step: Decide what the place will ultimately be...coffee house, restaurant or live music venue because there's no use agreeing on a name for one of those types of businesses only to have the nature of the business change. And right now - by serving "teas, juices, smoothies, pastries, baked goods, breakfast items, sandwiches, soups, and salads" - you don't have a coffee house, you have a restaurant that serves coffee.

    Third Step: Once you decide what the place is going to be, y'all come back, tell us what you've decided, and we'll give you all kinds of help with picking the right kind of name...whether you two like it or now.

    Phil
  • Posted by ajwright70 on Accepted
    I love your first three names mentioned in your question - they're great.

    I don't believe your name has to indicate what you do - it just has to evoke a positive emotion. But, here are some of my ideas.

    Jazzy Java
    Java & Jazz
    Java and You
    Java District
    (your district/community name) followed by Java Bar
    (your district/community name) followed by Coffeehouse

    Even if it goes national, it will still reflect on the area it first started out.

    Another idea would be to put both of your favorite ideas out there, even if you didn't agree on them, and poll a large number of friends and family and cool people. Take their feedback even if one of you doesn't like the name. At least somebody gets a name they're passionate about.

    Coming Home Cafe'
    ComeHome Coffeehouse
    JavaCasa
    It's a Grind
    Roasters Coffeehouse
    Coffee Roosters
    the Java Bar
    Java Way

    Good Luck!
  • Posted by SteveTheMarketer on Member
    I agree with Phil. You don't sound like you are in the "coffeehouse" segment. I'm thinking you're competing within the "café" segment.

    Steve
  • Posted by Jay Hamilton-Roth on Member
    High Brew (Entertainment)
    Sip N' Sit
  • Posted by caughtredheaded on Author
  • Posted by caughtredheaded on Author
    Thank you all for the feedback!

    To answer your questions, PhilGrisolia4Results: We are concerned with what "grabs" our audience, we just haven't come up with a name that will...

    Ours will be a coffeehouse focused on serving specialty coffee drinks and desserts. We'll be making some of our own desserts, but most of them we'll buy from Sugar Plum Bakery http://sugarplumbakery.org/index.htm, which is not only the best bakery in Hampton Roads but a non-profit organization that employs, educates, and trains people with developmental disabilities.

    While coffeehouses are typically limited to coffee drinks and snack food items, many do sell tea, smoothies, juices, sandwiches, and salads. My brother and I may decide to add lunch options to the menu later rather than initially, though.

    A sign of many popular local coffeehouses is live music, but again, that may be integrated later on...

    I hope that clarifies things.
  • Posted by caughtredheaded on Author
    By the way, our target market is college students and working professionals, 18-35 years old, who want a comfortable gathering place to convene, study, socialize, and relax.
  • Posted by NovaHammer on Member
    Mug Shots

    PermaCulture

    Coffee Party Revolution

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!