Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Clever Name For A Coffeehouse
10/25/2010 at 6:30 PM ET
My brother and I have struggled with a name for our coffeehouse. We've come up with dozens, but nothing that really grabs us or that we can agree on. We'd like a play on words name, but one that's not overused (i.e. Deja Brew, Brewed Awakening, Thanks A Latte), though a play on words name is not a necessity.
To give you an idea, the coffeehouse will provide a warm and comfortable yet semi-classy setting with nice couches and a coffee bar to enjoy specialty coffee drinks and desserts. We'll also serve teas, juices, smoothies, pastries, baked goods, breakfast items, sandwiches, soups, and salads. It may become a venue for live music (soft rock and jazz) and local artists’ works will be displayed for sale. It will be located in a commercial district known for unique shops, restaurants, a cinema that plays foreign and independent films, and close to many art and cultural attractions like art museums, opera houses, and theaters.
10/25/2010 at 9:21 PM
Given all the arts community events you listed, unless someone else in your area is using it, I'd suggest:
It's not a pun really but a double meaning. I think it's a little softer than the ones you listed. Sometimes toning it down a notch gives a name more longevity. It doesn't wear out its welcome quite so fast.
10/25/2010 at 11:27 PM
Since you're in a artsy neighborhood try these ideas for size :
Hope these help in formulating your unique name. good luck guys and let us know what you eventually name your cafe'
10/26/2010 at 2:28 AM
10/26/2010 at 7:19 AM
First Step: Stop looking for names that "grab" you two. What you want is a name that's going to appeal to what you've identified as your target market, your ideal type of customers. The name has to "grab" them, not you two.
Second Step: Decide what the place will ultimately be...coffee house, restaurant or live music venue because there's no use agreeing on a name for one of those types of businesses only to have the nature of the business change. And right now - by serving "teas, juices, smoothies, pastries, baked goods, breakfast items, sandwiches, soups, and salads" - you don't have a coffee house, you have a restaurant that serves coffee.
Third Step: Once you decide what the place is going to be, y'all come back, tell us what you've decided, and we'll give you all kinds of help with picking the right kind of name...whether you two like it or now.
10/26/2010 at 1:22 PM
I love your first three names mentioned in your question - they're great.
I don't believe your name has to indicate what you do - it just has to evoke a positive emotion. But, here are some of my ideas.
Java & Jazz
Java and You
(your district/community name) followed by Java Bar
(your district/community name) followed by Coffeehouse
Even if it goes national, it will still reflect on the area it first started out.
Another idea would be to put both of your favorite ideas out there, even if you didn't agree on them, and poll a large number of friends and family and cool people. Take their feedback even if one of you doesn't like the name. At least somebody gets a name they're passionate about.
Coming Home Cafe'
It's a Grind
the Java Bar
10/26/2010 at 2:30 PM
I agree with Phil. You don't sound like you are in the "coffeehouse" segment. I'm thinking you're competing within the "café" segment.
10/27/2010 at 9:02 AM
High Brew (Entertainment)
Sip N' Sit
10/27/2010 at 10:09 AM
10/27/2010 at 10:11 AM
Thank you all for the feedback!
To answer your questions, PhilGrisolia4Results: We are concerned with what "grabs" our audience, we just haven't come up with a name that will...
Ours will be a coffeehouse focused on serving specialty coffee drinks and desserts. We'll be making some of our own desserts, but most of them we'll buy from Sugar Plum Bakery
, which is not only the best bakery in Hampton Roads but a non-profit organization that employs, educates, and trains people with developmental disabilities.
While coffeehouses are typically limited to coffee drinks and snack food items, many do sell tea, smoothies, juices, sandwiches, and salads. My brother and I may decide to add lunch options to the menu later rather than initially, though.
A sign of many popular local coffeehouses is live music, but again, that may be integrated later on...
I hope that clarifies things.
10/27/2010 at 12:04 PM
By the way, our target market is college students and working professionals, 18-35 years old, who want a comfortable gathering place to convene, study, socialize, and relax.
10/28/2010 at 10:36 PM
Coffee Party Revolution
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
10 Tactics to Increase Newsletter Subscriptions
by Aleksander Czyz
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with