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This question has been answered, and points have been awarded.
Name And Tagline For A Tea Company
4/23/2011 at 3:00 PM ET
I've been brain storming for the last few days to comeup with a name and tag line for my new tea company.
I came up with several names but, none I am crazy about. How does Vente Tea (with and accented e at the end).
any help with a) how the name sounds b) suggestion for name and c) suggestions for tagline will be greatly appreciated.
4/23/2011 at 4:26 PM
The best name you can use is likely NOT going to be one that you're crazy about. It's one that sparks the interest of all those tea drinkers you want to buy your product.
Best advise you can get: Forget what you like - or don't - and look at names from the standpoint of your potential customers, what is most likely to appeal to them.
As for Vente Tea, what is that supposed to motivate? It sounds like some kind of number in some foreign language.
Sorry, but as a non-tea drinker, I'm not inspired to come up with suggested names...just with free and accurate advice...and a good luck wish for your new venture.
4/23/2011 at 4:33 PM
Well, it kind of depends on who your customers will be, what makes your company unique, and what important benefit you deliver. In short, the name should be an expression of your positioning.
So help us understand:
1. Exactly who your prime target audience will be. Where do they live? How old are they? B2B or B2C? Wholesale or retail? Male/female? Where are they buying tea today; how do they decide where to get their tea; what's important to them when it comes to tea; how much tea do they consume; how often do they purchase tea; what are their attitudes are toward tea (and perhaps other beverages); and what else pops into their minds when thinking about tea, tea purchases, or beverages. What words do they use to describe all of this?
2. What unique and important benefit you will provide. What makes you any different from, or better than, other tea purveyors? Why might someone prefer to buy from you? What's in it for them to switch from their current supplier to you? How will they learn about you?
Help us understand this and we'll come up with a great name for you. (Some of us have even named tea companies before!) But you need to give us some of this input in order for us to do a good job for you.
Have you developed a business plan and marketing strategy yet? If not, that's clearly the place to start. If so, then perhaps you can share some of the customer research and positioning work with us.
If that's confidential, or if you need some help with it, then you probably need to hire a marketing professional to give you focused individual attention. You're going to devote a chunk of your personal resources (time, money, emotional commitment) to this, so you want to be sure you do it right. You probably will only get one shot; no room for a false start.
4/25/2011 at 8:11 AM
Venté Tea is a neutral name, but may be confused with the Starbucks Vente drink size.
New World Tea
Tea Inner Peace
4/25/2011 at 3:29 PM
Thanks gentlemen. I am working on the business plan including marketing plan. I am looking into tea drinking / buying demographics. But, in my mind I am targeting health conscious women. I am still working on my unique benefit.
4/25/2011 at 3:55 PM
Strong suggestion: Get at least a first draft of the business and marketing plans BEFORE you try to name the company ... Otherwise you will almost certainly end up having to re-name the company prior to launch, or struggle to overcome a name that isn't right for your target audience.
4/25/2011 at 4:08 PM
Finishing business plan before naming makes sense. But, I also don't want to lose out on a good name website (for example, I tired to register several names only to find it was taken a day to a few days before I tried). I am thinking of names that show that this is out of ordinary, out of every day, an escape, a way to pamper ones self while still doing some thing healthy.
4/25/2011 at 4:14 PM
It's more important to get the right name in a few weeks than the wrong name today. Besides, what good is it to lock up a domain name that you are not going to use?
Don't let the domain name availability become the driver of your marketing plan. That's like following the divider line on the highway instead of the map to get to your destination. And until you know the destination, both the map and the highway divider line are irrelevant -- and more likely to get you somewhere you don't want to go than somewhere you do want to go.
4/25/2011 at 7:45 PM
Agreement with the wisdom in the above posts. Also, as Jay noted "Vente Tea" is likely to be associated with the Starbucks brand.
A good exercise for testing any words (and their combinations) is to put them in a google search and see just what shows up. In many cases you'll find something related already exists, and even better it could stimulate your own creative thinking.
4/25/2011 at 8:07 PM
Thanks friends. MGoodman - I'll suspend my name search insanity and focus on the marketing / business plan.
SteveByrne, believe me I spent more time on google searching on Tea companies than I am proud to admit :).
You are right, I dumped Vente!!
4/28/2011 at 9:23 AM
I'm sure you know your tea. I learned a lot when I was in China and also considered this...but I don't like tea.
Try to determine if you're trying to attract current tea drinkers who are tired of buying it at Starbucks or non-tea drinkers about the health benefits.
Leaf It At The Door is available.
4/28/2011 at 10:50 AM
When you say you don''t like tea - is it as a beverage or is it as a business proposition that you don''t like it? Why did you not pursue the business side? I am curious - may be I overlooked something you found.
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