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Taglines For Quick Services And Food Offer
Posted By: flamez* on 10/25/2004 7:19 PM (CST) 250 Points
We have started a quick service restaurant. Food offer is hot roast rolls, great burgers, chicken and salads. Need to communicate each of these in flyers and instore ads.
Looking for memorable and clever taglines.

Posted by: rob_crews Accepted Answer
10/25/2004 9:29 PM (CST)
I think you need to provide a little more information or else you will be creating one of the classic marketing blunders: putting tactics before the strategy.

You need to think about your positioning and ultimately, your competitive point of differentiation. I've worked as a VP of Marketing for several restaurant chains and your thought process is not uncommon for a restaurant operator. You live in the here and now and need to make something happen fast. However, I can tell you from experience that a little time invested now on the frontside will save you a lot of headaches (and constant switching of messages) later.

--Rob Crews
 
Posted by: Squirrel* Accepted Answer
10/26/2004 2:24 AM (CST)
At least you have to let us know about your positioning statement. It's the central factor of your strategy.

There's the slogan of Apollo impressing me: "Where the best becomes better". You can have a tagline as "The best gets better 'cause it's quicker". "The best" means "the most delicious" here.

It's just a simple example. Post your positioning here then I and others can give you some useful taglines.
 
Posted by: SRyan ;] Member Response
10/26/2004 5:01 AM (CST)
What's the name of your restaurant?

Are you looking for a tagline for the restaurant or for the menu items you listed?

If it's for the latter... are you actually hoping we'll write some ad copy for a generic salad or burger? Without knowing more about your food, I don't know where to start.

- Shelley
 
Posted by: flamez* Author Response
10/26/2004 9:59 AM (CST)
The name of the restaurant is FLAMEZ Grill. Serves Griiled Chicken, Burgers, Fries and Roasts. Gourmet salads.

Offer is one of uncompromsing quality in a quick service environment. Mainly take out - limited in store seating. Taglines required for the experience of visting and eating at Flamez - and the surprise at the food and service quality. Consider branding the Burgers, Hot Filled Rolls - Roasts etc individualy - and one overall tag line for the restaurant.
 
Posted by: SteveByrneBranding Accepted Answer
10/26/2004 3:21 PM (CST)
Overall --
FLAMEZ Grill
Restaurant Quality for Home Dinning
 
Posted by: K* Accepted Answer
10/26/2004 5:57 PM (CST)
"You'll hurry through our line, but not our food."

"Quality food really can be fast."

"Quality food, quick service. We know you don't have time to settle for less."

or

"Quality food, quick service -- you don't have time to settle for less."
 
Posted by: SRyan ;] Accepted Answer
10/26/2004 6:16 PM (CST)
Tagline idea:
Outdoor flavor, here and now

Menu items:
Backyard burgers
Summerfresh salads
Footballers (filled rolls)

I don't know what country you're in, and I realize you're not a fast food joint, but let me tell you that one of my favorite business taglines for a restaurant. Taco Bell -- Think outside the bun.

- Shelley ;]
 
Posted by: LittleWhacky Accepted Answer
10/27/2004 8:11 AM (CST)
FLAMEZ Grill

...fine dining - fast

...fine dining that's fast - eat in or at home

...for fine dining that's fast

...for dining that's fast - and fine

Damn, that's making me hungry and it's lunch time here in UK! More later if I get inspired (on a full stomach.)

In the meantime, bon appetit.

SUZE
 
Posted by: michelletrex Accepted Answer
10/29/2004 3:20 AM (CST)
FLAMEZ Grill - A Dining thrill.
or
FLAMEZ Grill - A take-out thrill.

Burger - thriller from the griller
Hot filled rolls - A thrill with a fill
FLAMEZ Roast Meat - a thrill to beat
Drinks - Thrills and chills.

Michelle
 
Posted by: flamez* Author Response
10/29/2004 9:24 AM (CST)
Michelle

Your work is interesting - I may develop this - will wait for a few more responses in teh same vein
 
Posted by: michelletrex Member Response
10/29/2004 7:44 PM (CST)
FLAMEZ Grill - Licenced to thrill
Bottomless Drinks - Chill and Re-Fill
Kid's menu - Thrills and Spills
Seniors - Thrills for over the Hills

AAAHHHHH I can't stop myself
Michelle
 
Posted by: BRAND New* Accepted Answer
11/2/2004 10:07 PM (CST)
FLAMEZ Grill - Top Fare at Top Gear

FLAMEZ Grill - A feast in a flash

FLAMEZ Grill - A better fare - faster

FLAMEZ Grill - Real Food -Real Fast

FLAMEZ Grill - Gourmet Food to Go

FLAMEZ Grill - Great fodder with no bother

A few thoughts from Down Under:)
 
Posted by: rubukas Accepted Answer
11/4/2004 4:45 AM (CST)
how about ... SIZZLING !!!

.. dont know if its been used before.... ??
 
Posted by: Carl Crawford Accepted Answer
11/4/2004 7:22 AM (CST)
hi flamez,

are you in Dunedin New Zeland, in the Meridan MAll? because if that is your store I LOVE YOUR CHICKEN. :F

how about:

FlameZ Grill -you will burn for food this good

FlameZ Grill - Kiss the Chief ( this is because i have a with flames on it that says Kiss the Chief)

have a nice day

Carl Crawford
 
Posted by: Stokefire* Accepted Answer
11/4/2004 12:21 PM (CST)
My quick ideas...:

FLAMEZ - Quick Food good enough to Linger Over
FLAMEZ - Linger-Sittin' Good.
 
Posted by: aks Accepted Answer
11/8/2004 1:12 AM (CST)
Framez Grill:

1. "QUICK AND QUAL' - WE HAVE IT ALL"

2. "FRAMEZ GRILL: QUALITY AT YOUR WILL"

3. "FAST FOOD, FASTER SERVICE"

4. "FRAMEZ GRILL: QUALITY @ THE SPEED OF YOUR WILL" or

5. "SERVING YOUR DESIRE"

6. "FRAMEZ GRILL: YOUR WISH OUR WILL"

All the best

Amit
 
Posted by: Mushfique Manzoor Accepted Answer
11/8/2004 1:15 AM (CST)
hi there

FLAMEZ Grill - Truly FAST Food

FLAMEZ Grill - Sizzling Fast Food

cheers!!
 
Posted by: Val (Moderator)* Moderator Response
11/8/2004 8:31 PM (CST)
Hello all. I am closing this question since it's more than 10 days old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks, so much, for participating!

Val (Moderator)
 


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