This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 615,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Need A Catchy Name For Internal Company Newsletter?

Posted by nikki.smith on 125 Points

I have been tasked with creating our first internal company newsletter. Our company does electronic information exchange for the dental and medical industries. Can you help with a catchy name? We have a contest with our employees for suggestions, but I thought I would ask the professionals too.

  • Posted by pghpromo on Member
    Please provide additional info:
    What is the purpose of your internal newsletter? What kind of content will be in it and what do you expect your employees to do in response to this content? What is production schedule going to be--monthly, quarterly?

    -- Paul
  • Posted on Member
    Please explain what you mean by: Our company does electronic information exchange for the dental and medical industries.

  • Posted by michael on Member
    I'm a firm believer that internal newsletters should be titled after something in the mission statement.

    Michael
  • Posted by nikki.smith on Author
    Thank you for your responses.
    The purpose of the newsletter is to build better internal communication and highlight employees for accomplishments and make general company announcements. Ideally I would like to produce this monthly.

    Our company enables patient medical records to be submitted electronically to support electronic claims. These records typically would have to be faxed or mailed. Our solution improves reimbursement, eliminates lost medical records and decreases costs.
  • Posted by mvaede on Accepted
    Asking the employees, your future readers is a good way to create initial awareness, and expectations.
    Secondly, you can spend some newsletter space on explaining the process you went through to find the name and thank everybody who participated - yet another way of getting the information flowing.

    We don't know your company name, nor if you want to relate the newsletter to your company name !?

    EDI is good for business, but boring for news, as it happens under the hood, so a name could be
    "In the wires" or
    "heard on the great wire"
    (as close as I can think of Grape Vine)
    "Our Tidbits" would be another.
    Once saw this one "ED Inside" and by default you should have an EDitor called EDward or EDwire

    Maybe your company name would allow to use some of these gimmicks as well.

    Mikael
    B2B Marketing


    "ED Inside"

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!