Taglines/Names - real estate catch phrase from Anonymous: MarketingProfs Question 36904

Topic: Taglines/Names

Real Estate Catch Phrase

Posted by Anonymous on 6/6/2011 at 10:12 PM ET 25 Points

genovese is my last name and need a catchy phrase for my website and business card

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Posted by Gail@PUBLISIDE on 6/6/2011 at 10:37 PM Member

I would focus on what outstanding service you provide for your clients when you consider a phrase, instead of connecting it to your name.
Posted by mgoodman on 6/7/2011 at 8:53 AM Moderator

Your name may be genovese, but I'm guessing a realtor's name is not the primary criteria for people selecting a particular real estate agent. (They all have names, don't they?) It's probably some perceived benefit that they'll get, or a friend's referral.

Your "catchy phrase" should be less "catchy" and more relevant to what your prospective customers want and need. Why should they choose you? What's the unique and important benefit you provide? Who is your ideal client? Where?

Give us some more information and we'll help you come up with a great tagline.
Posted on 6/7/2011 at 11:37 AM Accepted

Tying it in with customer wants and needs is important, so how about something like..... "Sell or buy with ease by calling Genovese"
Posted by marketbase on 6/8/2011 at 10:47 AM Accepted

Consider:
Geneove''s Gems or Gen''s Gems when buying or selling real estate. Firstname Genovese at your service.