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How Should One Prepare A Marketing Plan?
Posted By: oforijohn* on 11/1/2004 7:18 AM (CST)	250 Points
i am marketing trainee, and i have been asked to write a report on the marketing information i have gathered over a month.

Posted by: thinkmor	Accepted Answer
11/1/2004 7:35 AM (CST)
Hi Ofori Check this link of a previous question: http://www.marketingprofs.com/ea/qst_question.asp?qstID=736 It has most of the basic sources to get a basic template for a marketing plan or just do a Google search==> http://www.google.co.uk/search?hl=en&ie=ISO-8859-1&q=marketing+plan+templat... Makse sure your plan is SMART. Hope this helps. Zahid Adil

Posted by: Jett*	Accepted Answer
11/1/2004 9:09 AM (CST)
There are several sites that can help you (this is one of them). But for quick reference, here is a list of good links: www.mplans.com www.bplans.com http://searchengineformarketers.com Good Luck!

Posted by: K Sieczka	Accepted Answer
11/1/2004 9:59 AM (CST)
The US Small business Admin. has many resources on its site. Under marketing and advertising http://www.sba.gov/starting_business/marketing/basics.html Also a google search of "basic marketing plan" will give you a plethora of sites to choose from... http://www.knowthis.com/tutorials/marketing/marketingplan1 Good luck with your project!

Posted by: SRyan ;]	Accepted Answer
11/1/2004 12:29 PM (CST)
What kind of information have you gathered?

Posted by: mgoodman	Accepted Answer
11/1/2004 9:11 PM (CST)
A strategic marketing plan typically has these components: Situation Analysis, Conclusions, Implications (and perhaps a SWOT analysis) Objective(s) Overall Strategy and Positioning, including rationale Specific strategies for each element of the marketing mix: product, price, packaging, promotion, advertising, publicity, public relations, sales/distribution, service, etc. Rough budget levels, metrics, integration with other business elements Does this help?

Posted by: zenith_zhu*	Accepted Answer
11/3/2004 4:09 AM (CST)
R(research)->S(subdivision)->T(target)->P(position)->MM(product,price,place,promotion)->I(implement)->C(control) and don't forget some useful tools, such as SWOT MindMapping and etc.

Posted by: Val (Moderator)*	Moderator Response
11/12/2004 7:27 PM (CST)
Hello all. I am closing this question since it's more than 10 days old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks, so much, for participating! Val (Moderator)

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