Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Worth Of Pr
3/16/2012 at 3:50 AM ET
Anyone that knows of any method measuring the worth of what is written and shown in media for a brand, city, person or alike and that isn't bought space.
How does one measure the worth for social media?
And how to define worth except putting a figure in money on how much space one has got for "free".
3/16/2012 at 10:20 AM
This is an interesting and very simplistic formula. If you are mentioned in x magazine, what would it cost for you to pay for exact same same in same mag?
. Whilie searching for you, I found this site, that whiile doesn't create a formula as simple as above, has a wealth of info that I spent a lot of time purusing.
. Some of these sources cite there is basically "no statistically significant difference between advertising and editorial in an experiment focused on key measures of credibility, knowledge, and interest and purchase intent." Except of course to the person buying the ad space...
Thanks for posting that, it gave me a chance to learn something!
3/16/2012 at 5:02 PM
Like so many things, it's worth whatever someone is willing to pay.
Some mentions are worth more than others. If someone complains about your service, and it shows up online or in print, it's not worth as much as a compliment or favorable review. If something repeats or characterizes your benefit positioning, it's probably worth more than if someone just includes you in a list of companies or brands they like. Etc.
Good, compelling copy is always worth more than lousy copy ... whether it's in paid advertising or publicity releases.
So what PR is worth can vary all over the lot. In the end, it's worth whatever someone is willing to pay for it.
3/19/2012 at 3:09 AM
Thanks so far for the appreciated answers I have got. I give it one or two more days before I close this question.
3/19/2012 at 8:32 PM
Also, worth is considered return on investment and differs based on objectives. Did a PR event, mention, etc. deliver the intended response? Did it make the phone ring, increase sales/orders, improve the type, quality, etc. of questions prospects have? See, it's all relative.
BACK TO TOP
Post a Comment
Six B2B Takeaways From Six Great Facebook Ads
by Daniel Kushner
17 Handy Tools for Entrepreneurs, Startups, and Marketers
by Beth Worthy
How to Craft Outreach Emails That Convert
by David Mercer
How to Elicit and Use Employee Stories in Your Content Marketing
by Ryan Michael McDonald
The Mathematical Reason SEO Is the Best Long-Term Marketing ...
by Timothy Carter
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with