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This question has been answered, and points have been awarded.
Start Up Construction Company- Tagline Required
Posted by Anonymous on
4/8/2012 at 5:09 AM ET
Hi, all creative minds and souls. I am starting a small construction company and require a tagline. The company name is PerfCon, I intend to specialise is residential construction and some property development, I want to say to my potential clients, that we represent quality, contemporary, reliable service. Ideally I want something short to sit under my company name and describe what we do.
4/8/2012 at 5:35 AM
Building the best
Concrete reliability (or values)
Perfect building solutions
Future of construction
4/8/2012 at 10:58 AM
Sorry, but with a name like you've chosen - clever but ineffective - you will definitely need a tagline to tell people what PerfCon (which sounds too much like the title of a con game) actually does. "Perfect Construction Corp." would have been a much stronger name.
Incidentally, you are incorporating your business, right? If not, talk with an attorney to learn all the many reasons why you should.
As for a tagline - typically 2 to 5 words - it's not likely one will include everything you do, so be ready to compromise when picking the best. My suggestion for a no-nonsense, tell-it-like-it-is tagline is:
Residential & Property Development Specialists
I know. What I've said is probably not what you were hoping to hear, but look at it objectively rather than emotionally. And here's to your success.
4/8/2012 at 1:55 PM
Construction Dreams? We nail them ... everytime!
4/8/2012 at 9:01 PM
Since "quality, contemporary, reliable service" are expected from builders, what will make you stand out?
What region will you be serving?
What price point of home?
What type of client (age, income level, etc.)?
Will you be designing & building, or bidding for a home construction project?
4/9/2012 at 12:36 AM
I could answer all those questions. When i have a web site up and running I will address the important ones, right now I am just after a tagline, theres only so much information i can deliver with a tag line, compromise will be in order.
The name is a combination of family name and what I do, is McDonalds clever but ineffective? Chevrolet? Apple? The name is the name, once I have a tagline then the journey continues, I want to build the business branding piece by piece carefully and fitting well. I am thinking PerfCon - "Master Builders". Just want to think tank with the best creative minds, keep them coming people.
4/9/2012 at 12:51 AM
The questions I asked are to help guide the tagline creation and to get to the root of your client's needs. McDonalds (etc.) spent a huge amount of money & time establishing their names, tagline, and other branding components - something that most new businesses aren't blessed with. Ideally, you want your tagline to fit YOUR business, and not simply any business like yours'.
4/9/2012 at 10:11 PM
4/14/2012 at 8:44 AM
Perfect construction; perfect confidence
4/23/2012 at 8:43 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
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