Let's start at the beginning, shall we...

Your keywords: Most are overworked, and "bespoke" is perhaps one of the strangest words in the English dictionary. As a result very few know what it means. "Exclusive" has a high-end ring to it but doesn't say the client can change anything. "Customizable" sounds too much like a process...but "Customized" has a better ring to it.

"Customized Vietnam Tours" seems to say it all. And by shortening your suggested tagline to read "Experience Vietnam Your Way," you will have said everything that needs saying, everything your potential clients are likely to be looking for.

Dear philnguyen1994

Echoing Phil, let's also clear up any misconceptions that there may be on your part about just what a brand is, and what it is not.

Your company name and tag line, although important, are not your brand. They simply explain who you are and what you do.

Your brand—ANY BRAND—does (or ought to do) way, WAY more than simply name a company, a product, or a service.

In this case, your brand is the romantic projection of everything that a trip to and around Vietnam can possibly be: the sights, sounds, feelings, sensations, tastes, smells, experiences, recollections—the MEMORIES that can only be collected and stored by virtue of having visited Vietnam as one of your clients.

Your brand is your client's enduring memory of discovery that they'll bring WITH them when they think about a trip to Vietnam, and your brand will be everything your clients take AWAY with them when they leave.

Your brand is the magnetic force—the critical gravity that pulls people toward wanting to tour Vietnam—and it's the Sun around which people's planets and moons will orbit as they yearn to return.

Your brand is the realization of your marketing's ability
to first conjure up, to then promise, and to then follow with, not just through plain old delivery, but through major over delivery.

Your brand works in people's minds, NOT in the real, measurable world. Your brand does this via the effective, purposeful, and overwhelmingly memorable delivery on everything you tempt people with, and everything people take away with them when they are first offered and then given the experience of the thing that you supply.

READ ALL OF THAT AGAIN.

If this were India, your brand would be the tiger in the jungle. Its roar is heard and felt by many. But it, as a beast, is mostly invisible to all but a select few. It is seldom seen. Only its PRESENCE is felt—and once felt, its presence is NEVER forgotten.

Names:

Customized Vietnam Tours
Customized Tours of Vietnam

I hope this helps. Good luck to you.

Gary Bloomer
Princeton, NJ, USA

Vietname It
"Personal Preference Vietnam Tours"

Your Plan Vietnam
"getaways just for you"

Tailor-Made Vietnam Experiences
Vietnam Your Way

Intimate Indochina