Sorry, I forgot to actually let you know our website address (!): www.bodywear.co.nz. Thanks.

Thanks, Harry, that is interesting - I thought 1000 a month was quite a lot. Do you have an idea of what a viable apparel site would be getting?

Jay, you are right, as usual - I will look at the actual profit generated from the ads and then work out how much to spend. Of course, some sales might come from organic results and I cannot interpret that in Analytics - I will find out how to if it is possible.

Thanks, Darcy, I will talk to the developers. Yes, I believe the site is secure but as there is no certificate I will check up on that. We do offer satisfaction - on our home page bottom left (although it is not worder that way) and at the top of our Refund Policy page - I will make it more clear on our home page.

Thanks to you all - any other comments on anything that may put prospective buyers off are welcome.

Thanks again, Harry, I see what you are saying. I will have a think about what we can do to make the site more "sexy". And I agree about the top menu, it looks a bit messy and distracting. I did wonder about landing on a home page that is not the shop - the site is actually a slightly edited duplicate of our wholesale one so the wholesale site's catalogue pages became the shop on this one, hence the landing page and the brands page.

Hi Ashim, thanks for your comments - as with Harry's suggestion we will alter the site so that the home page is the shop page.

Thanks to all, I will close this question because I think we have enough to work with for now.

I'm surprised you're getting any sales at all.

First, since you're using Google Adwords, we'd have to see the ads. There has to be a near-perfect alignment between the ad's message and what they find on your landing page. My guess is that there's a disconnect, a mismatch. People are clicking expecting one thing, then ending up on a page that offers another.

Second, your sales copy is weak. Maybe this is a cultural thing, but here's your guarantee: "OUR GUARANTEE TO YOU: Every product has been assessed by us to make sure that the quality of materials and manufacture is high, and that the products do as they promise. We guarantee that the quality to price ratio is more than fair. If you don't agree with us, then send it back. Simple!"

Problem is: You're not selling garments. You're not selling fabric. You're selling the promise of a better look. So why emphasize quality of material . . . quality of manufacture . . . quality to price? Your potential buyers don't care about that. Your underwear could be made out of recycled truck tires and it wouldn't matter. Sell the sizzle. Sell the promise of a better looking you. And don't be so apologetic. "the quality to price ratio is more than fair"? No! Use your own words, but say: This is the best darn investment you can make in yourself.

And this is the copy for your Capprico G-String with a very provocative model: "Small G-string by Lilly Italia, made from super-soft Lycra tulle in fashionable animal print. The hems are trimmed with a decorative edging and the side-straps are adjustable. The front left of the g-string features a small heat-fixed gold studded snake." That's appropriate if I'm a buyer for a retail chain. But if I'm selling to consumers, I want to tell them that they'll look just as sexy as the model.

And to borrow the advice already offered, your landing page should be the shop page. But, more specifically, try different Google Adword ads for different products, and make sure that each ad lands the user on the page for that specific product.

Hope that helps.

Hi Donald, thanks for your considered response. Yes, our sale copy is weak, and it probably is partly a cultural thing. I take all your points on board and will work on being more convincing/enthusiastic. Much of the copy for each product was written for our wholesale site, so you are 100% right when you say it sounds like we are selling to retail buyers.

I will certainly be working on our google adwords - the keywords are too broad and the landing page is often the same for each search term so will spend some time on that.

Thanks so much!