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How Can Our Company Celebrate Its 18th Anniversary

Posted by paddyrc on 4/22/2012 at 11:37 AM ET 125 Points

I am a branch manager at a furniture retail shop that sells household and electrical products. Our company celebrates its 18th anniversary this year and I need ideas of promotions and advertising campaigns that will draw attention and increase sales.

Posted by Gary Bloomer on 4/22/2012 at 1:59 PM Accepted

Offer a one day, 18 percent off sale. Offer 18 months to pay. Offer 18 different kinds of doughnuts and 18 kinds of coffee. Offer every 18th customer per month a special deal, or an entry into a prize draw. Give people something to care about, something to get involved with.
Posted by Jay Hamilton-Roth on 4/23/2012 at 8:56 AM Accepted

Your anniversary may be a source of pride for your company, but its celebration isn't something that the general public cares about at all. If you're trying to create some awareness about your organization, donate your furniture to local homeless/womens' shelters or Habitat For Humanity-like homes in your area. That'll get you goodwill and PR opportunities to show you care about your local community.
Posted by mgoodman on 4/23/2012 at 3:04 PM Accepted

Focus on the reason people should become your customers, not how old the business is. As Jay says, the age of your company is totally irrelevant to prospective customers (i.e., "the general public"). In fact, the age could say that you're "old-line" and "traditional" -- not always a positive attribute with younger, more contemporary customers.

Besides, next year your company will be 19 years old, and the 18-years celebration will be old news. But your core positioning benefit will still be there, and you'll be that much more ahead of the game if you can anchor that benefit in your customers' minds.
Posted by stlubahn on 4/23/2012 at 11:48 PM Accepted

Furniture stores tend to come and go, so 18 years is probably a long time compared to your competitors. I agree with the others however, save your money for the 20th anniversary as a bigger milestone as the customers really only care about your reputation, not the length of service.
Posted by carrie77 on 5/3/2012 at 8:00 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in 10 days.

Thanks for participating!
Carrie (Production Editor)

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