One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.
To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today.
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI).
In just 10 minutes, we'll provide you with guidelines you'll want to follow in order to set clear objectives. If you follow these tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands.
In February 2013, NetProspex released their first B2B benchmark report during a MarketingProfs seminar. Now during this follow-up seminar, they'll share some important tactics, tried and tested over a three-month period, which lead to a strong improvement in deliverability and conversions. Sponsored by NetProspex.