Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Ticket Sales Marketing Strategy
4/25/2012 at 2:02 AM ET
I'm developing a marketing strategy for my Ticket sales business. My company provides marketing and ticketing services by guaranteeing sold out tickets to event organizers.
My main strategy is face-to-face direct sales for the tickets (the banking systems here and the slow internet connections do not allow for an internet based strategy)
My question: In my marketing strategy do i only spell out a strategy for targeting my main clients: The artists/event organizers who contract me to market and ticket their show?
OR do i include a strategy for my secondary clients; the ticket buyers who by tickets from my agents?
if its both, how do i make write a coherent Marketing strategy?
4/25/2012 at 9:15 AM
Your strategy needs to focus first on your target audience - people who are hiring your services (why should they trust you, financial guarantees, types of venues/performers, etc.). Your "secret sauce" is how you'll sell tickets that they're unable to.
4/25/2012 at 7:39 PM
I don't think we can tell you which is more strategic without seeing your finances.
If you have enough money to last a full year without income, then I would focus first on developing programs to sell tickets to end-users, working with a minimum number of clients as I perfected my techniques.
Also, the nature of your guarantee is extremely important. How severe are the repercussions, if you do not sell out an event? If the repercussions are severe, then you would probably want to focus on a few projects at first to limit your potential losses.
It sounds to me as though you are trying to solve three difficult problems, all at the same time, with very little money. You are trying to find clients, you are trying to find and train salespeople, and you are trying to develop techniques to sell tickets person-to-person.
Generally speaking, I would suggest trying to start small and simple.
4/26/2012 at 2:51 AM
Thanks for your answers. Indeed, my budget is small. by biggest challenge is trying to find new clients and to sell as many tickets as possible
5/7/2012 at 9:02 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
YouTube Film School for Marketers: The Scrappy Upstart's Cheat ...
by Lena Brooks
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
The Most Effective Digital Lead Generation Channels
by Ayaz Nanji
PR People: Focus on These Five Areas Instead of Branding
by Kate Lobel
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with