Know-How Exchange
Topic: Customer Behavior
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What Colors Will Entice My Customers To Buy?
I am trying to decide what color to paint the interior of my bicycle shop. Does color have any effect on retail sales?
More on Customer Behavior
Consumers Prefer Brands Associated With Good Causes by Ayaz Nanji
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
Online Shoppers Want More Delivery and Return ... by Ayaz Nanji
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.
What Women Want: Good News, Phone Calls, ... by Ayaz Nanji
On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report.
Consumer Price Sensitivity and Deal Seeking Up ... by Ayaz Nanji
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.
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