Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Fresh Graduated Needs Tips In Marketing Area!
Posted by Anonymous on
10/28/2012 at 5:54 AM ET
I just graduated from university with a Bachelor’s degree in Political Science and International Relations but i want to focus on my career in MArketing and Brand Management. I have experiences in sales, planning, managing organizations and Brand MAnagement.
Here is my problem
When I look for a job, even for entry level, they want at least 1 year experience and a degree related with marketing.
I believe that i born for this job (i realize when i get my internship) and i have only my 4 month internship about it so its nothing to get hired.
So what should I do?
Where should I start?
10/28/2012 at 4:39 PM
It's no so much what you should do now but what you should have done when selecting your major.
My suggestion would be to enroll in a community college and start taking all the courses - and earn all the certificates - you can that relate to marketing because no one with only your present credentials is likely to find a marketing job.
10/28/2012 at 5:54 PM
"... Bachelor’s degree in Political Science and International Relations", this background might help you get a foot in the door of political management & marketing. You might have to start out doing volunteer work in telemarketing, direct mail, event planning etc. Then over time, you could develop a marketing project proposal for a fee. Gaining a good reputation in political branding and marketing will also create a personal brand, your branding plan for you.
And as Phil suggests, it's a good idea to continue your education by taking marketing classes.
10/28/2012 at 7:57 PM
Unless you get extremely lucky, you're going to have to learn the nuts and bolts of the career you want before anyone will hire you to perform. That probably means going back to school for an MBA or other graduate degree in the field you want to pursue.
You can start by reading some books on Marketing, and you can do some volunteer work, take a few courses, etc. But sooner or later you need to demonstrate that you're committed to your career and have the basic knowledge and skills to be successful. My sense is that you'll do best by getting an MBA degree.
No shortcuts or free lunches, I'm afraid. Just be very sure this is what you want before you invest a lot of time, effort, money and emotional energy in the process.
10/30/2012 at 12:57 PM
A prospective employer needs to know what you bring to the table and how your skills can benefit them. Success lies in aligning your skills (and what you can do) with the desires of the company you're looking to work for.
No one in education teaches this simple, fundamental truth because it's TOO simple, and because it's TOO obvious.
My co-contributors have given you valuable advice: heed it.
10/30/2012 at 1:01 PM
Start by reading, re-reading, and by taking notes on the
top ten books on marketing.
You must understand the subject before you can study it
in depth and before you can begin formulating your own thoughts and applying them in the real world.
Then carry out the same exercise with books on branding.
Know this and bind it to your soul with hoops of steel: marketing is not branding and branding is not marketing.
11/9/2012 at 9:22 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Small but Mighty Marketing Tools Your Team Can Use Today
by Marc Johnson
11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype
by Marcia Yudkin
How to Improve Blog Writing Through the Art of 'Stealing' ...
by Verónica Jarski
The Why and How of a Bloody Good Content Calendar for Marketing
by Caroline Holmes
2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with