Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 613,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
11/5/2012 at 3:16 AM ET
I need an advice,,,
I've been an agent for perfume company, and I have opened 250 stores but unfortunately when the mother company , I mean the main distributer realized my expansion, he opened 70 stores of the same brand in one year before the expiry of the contract and refused to renew the contract and won the case and I'm in trouble now, what do I do
If you change the name he will gain all my clients?
What is your advice to rebrand with the knowledge that I can keep the same products with the new name?
Do you have any proposal for marketing campaign that keep my customers come into my new stores?
11/5/2012 at 3:13 PM
Okay, I am not going to pull punches here.
You have experienced what a niche marketer calls a "Google slap".
All your eggs were in one basket and someone kicked it over.
(1) You have a clientele. What do they like and what do they not like.
If you do not know the answer to this, you have no business any more. Final.
(2) You have 250 stores - that is an awful lot of stores to run on one affiliate scheme. You are not the first person to be denied their rights to affiliate for a business. It is something that people should be wary of.
(3) Have you a (e)mailing list of your clients? If you do not have, then you have wasted a great deal of time and effort. You aren't the first and you won't be the last. If this is the case, pack up and leave. Now.
(4) Why did your supplier open 70 stores? Did you not notice, did you take no interest? What was your response? Lie down and take it like a dog?
Final warning: why only 125 points. That reckons your stores at a value of 1/2 point per store. Either you have given up already, or you gave up before you opened them. If you were really worried about them they would be worth more than half your free allowance of points.
If this is the situation you find yourself in, you need a reputable marketer and you will be willing to pay them $40 000 to pull you out of trouble. Plus they will want a cut of any profits you make in the next 10 years.
The choice is yours.
Peter (henna gaijin)
11/5/2012 at 5:26 PM
Can you pick up a different line of perfumes to sell through your stores? Something your customers would like, so continue to stay as your customers?
If the name of your stores is the name of the prior perfume company, then you likely will need to change the name. But if it isn't, then you should be able to keep it.
Of course, local laws impact this, and it isn't clear to me where you are.
11/15/2012 at 10:49 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
How to Close the Gap Between Sales and Marketing
by David Meerman Scott
Marketing Ops Is Now a Must-Have: The Six A's of Marketing ...
by Laura Patterson
Marketing Email Year-Over-Year Benchmarks and Trends
by Ayaz Nanji
Top Website Best-Practices to Boost Your SEO
by Lee W. Frederiksen
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with