PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A New Online Boutique Store
Posted by Anonymous on
11/7/2012 at 12:28 AM ET
I am starting a new online retail store for Indian Apparels and I have finalized with a brand name that starts with "E" which means beautiful.
I would like to add a tagline for my brand name and I appreciate your support!
11/7/2012 at 2:33 AM
Firstly, you have asked a very broad question. I know! You only have a paragraph to tell us about your entire business. Before I have a try at your tagline, I am going to ask you to consider who your perfect client would be.
Because she (he?) will have needs that are subtly different from everyone else. If you have time to sit down and imagine everything about them, and I mean everything down to their name and shoe size. Aim everything at them, and only them.
Then work out what they are not - which is way harder only much easier when you have your perfect (imaginary) client. That way you have a dynamic that you can use which you can use to attract your perfect client. This is what we call a USP. I have two papers up on my website covering different aspects of marketing and my USP course will follow once my latest project is ready.
So keep a lookout on my site for more ideas. You can get to it through my account. (Click the name at the top and you will find my details).
So taglines: essential elegance for energetic employees.
elegance with elan
your electronic elegance essentials
A bit limp but you get the idea!
Hope this helps
11/7/2012 at 3:08 AM
Many thanks for your comments and feedback..and apologies for not giving enough details on my initial question.
Yes, the target customers are women and the line of products are traditional Indian wear, from sarees to other apparels and we see a potential to target international customers as well.
Elegance with Elan is good! I have also come up with some tag lines as below:
- Elegance with Exotic Essence (or)
- Elegance with Ethnic Essence
Pl let me know your thoughts on the above!
11/7/2012 at 5:02 AM
How about "Elegance with an Ethnic Elan"?
Or just "Ethnic Elan"
"Do it with an EE"
"With an EE"
I think we are getting traction here.
Have you any ideas as to what makes your business special. It need only be one tiny thing - it will make a world of difference.
11/7/2012 at 6:39 AM
You are probably wondering when I would come to the part about how to promote your small business. There are a host of ways to get your shop and its products out there in the spotlight. My personal favorites are facebook, twitter, and Etsy.
11/17/2012 at 8:40 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Why People Share Content on Facebook
by Ayaz Nanji
Tap Into Free, Cheap, and Easy Visual Marketing Tools ...
by Barry Feldman
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with