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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For A New Online Boutique Store

Posted by tskmenon on 250 Points
Hi,

I am starting a new online retail store for Indian Apparels and I have finalized with a brand name that starts with "E" which means beautiful.

I would like to add a tagline for my brand name and I appreciate your support!

Kind regards
SK

  • Posted by Moriarty on Accepted
    Firstly, you have asked a very broad question. I know! You only have a paragraph to tell us about your entire business. Before I have a try at your tagline, I am going to ask you to consider who your perfect client would be.

    Because she (he?) will have needs that are subtly different from everyone else. If you have time to sit down and imagine everything about them, and I mean everything down to their name and shoe size. Aim everything at them, and only them.

    Then work out what they are not - which is way harder only much easier when you have your perfect (imaginary) client. That way you have a dynamic that you can use which you can use to attract your perfect client. This is what we call a USP. I have two papers up on my website covering different aspects of marketing and my USP course will follow once my latest project is ready.

    So keep a lookout on my site for more ideas. You can get to it through my account. (Click the name at the top and you will find my details).

    So taglines: essential elegance for energetic employees.

    elegance with elan

    your electronic elegance essentials

    online elegance


    A bit limp but you get the idea!

    Hope this helps

    Moriarty xx
  • Posted by tskmenon on Author
    Many thanks for your comments and feedback..and apologies for not giving enough details on my initial question.

    Yes, the target customers are women and the line of products are traditional Indian wear, from sarees to other apparels and we see a potential to target international customers as well.

    Elegance with Elan is good! I have also come up with some tag lines as below:

    - Elegance with Exotic Essence (or)
    - Elegance with Ethnic Essence

    Pl let me know your thoughts on the above!

    Best

    San
  • Posted by Moriarty on Member
    Hi, San

    How about "Elegance with an Ethnic Elan"?

    Or just "Ethnic Elan"

    "Do it with an EE"

    "With an EE"

    I think we are getting traction here.

    Have you any ideas as to what makes your business special. It need only be one tiny thing - it will make a world of difference.

    Moriarty xx
  • Posted by rick.trailor on Accepted
    You are probably wondering when I would come to the part about how to promote your small business. There are a host of ways to get your shop and its products out there in the spotlight. My personal favorites are facebook, twitter, and Etsy.

    [url="http://surrendertochance.com/"]perfume sample[/url]
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in 10 days.

    Thanks for participating!
    Carrie (Production Editor)

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