Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Newsletter Title For A Not So Boring Accountant
11/7/2012 at 7:02 PM ET
I would like a clever name for an email newsletter that I am working on. I want this newsletter to give audit friendly tips to clients on a monthly basis and keep them updated with changes in tax legislation. But I do not want to sound like a stuffy accountant. Any suggestions?
11/8/2012 at 2:36 AM
Firstly it is great that you are starting up a newsletter by email*.
Bucking the trend with interesting thoughts is the way to go. It won't be easy. My suggestion will follow something I know. The job of an accountant isn't about money.
It isn't about money: it is about people. The people who make that money. Focus on them and you have something that will interest them. Then you start adding a few thoughts as to how these people use their money and how the tax legislation is going to affect them - almost as an afterthought. The point is that you are interesting and relevant. You will keep your readers that way. This is the core thinking behind the 80-20 principle by the way (intro. PDF to follow once my new autoresponder series/campaign is up).
My suggestion for your title. "Small Change, Big Change"
Change here as in what you get after you have paid for something and the changes in the legislation too ;-)
BTW my attitude to taxes is if I get a tax bill, I earn a little more money and pay for it that way. I don't interest myself in nibbling every last cent of my bill. Rounding it off nicely does very well - again, 80-20 thinking.
To your success Moriarty xxx
*If you want a little intro to email autoresponders wander over to my profile and visit my site. There is a free downloadable PDF there under my marketing heading. I can't give you the link as it will be stamped on by the Stasis. You are going to have to work for it, sorry.
11/8/2012 at 12:08 PM
Bottom Line Herald: Tax legislation updates to help you/your business
BACK TO TOP
Post a Comment
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
Four Types of Email Addresses Damaging Your Deliverability, and ...
by Chad White
Story-Driven Data Visualization? Yep, That's a Thing, and Here's ...
by Matt Wellschlager
The Most In-Demand Marketing Skills
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with