Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Real Estate-target Market And Communication
Posted by Anonymous on
11/7/2012 at 11:10 PM ET
For a real estate developer...premium location in mumbai (goregaon,andheri) ...target segment to sell the flats will be high income groups (or may be upper middle class if possible)..wanted to know what all target segment will be interested and capable of buying and mainly how to reach and communicate them??
11/7/2012 at 11:37 PM
While "flats" can mean different things in different parts of the country-- I assume it to be urban metropolitan living.
You are looking for single or upscale contemporary and stylish couple. Here, they are looking for night life, convenience and mass transportation. Many live where they work. Depending on the area, they may not own a car and are looking for an area that will support that lifestyle. They are environmentally aware and conscious.
I'd start with realtors that support that type of client. These aren't those catering to families. If there are employers nearby I'd target them. I'd put myself in the types of things they read. Place yourself near where they shop, and the types of shop they'll be patronizing. Advertise with the arts, host a design competition, get press regarding your enviro attributes.
Just a start...
11/8/2012 at 2:08 AM
This is going to need a little imagination.
Okay, you are in a business that needs a lot of imagination.
My idea is to find those magazines that your customers like. You live in the area and should have a pretty good idea. You can target these through the Google Display network (you can access it as part of Adwords).
Make up some interesting little advertisements
"Oh! There is this wonderful flat in Andheri that is just lovely. 85 lakhs!"
"Don't like renting? Lots of lovely flats in Andheri. 50-150 lakhs"
you will need a landing page ... the sneaky bit is that if you don't have a website yet, you can use someone else's*. They get the traffic. That at this stage is irrelevant. You want to know how many people are interested.
The number of people clicking will tell you that. From there you can build up your campaign, or run it down if it doesn't work.
*Do make sure they aren't advertising on the display network, or you will skew their results ... ;-)
There are other ways, this is one of the better ones.
To your success Moriarty xx
11/18/2012 at 8:58 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
How Google Search Has Changed in 2016 [Infographic]
by Ayaz Nanji
Six Content Marketing Principles You Shouldn't Be Ignoring (but ...
by Timothy Carter
The Best Days and Times to Post on Five Major Social Networks
by Ayaz Nanji
The Most Annoying Things Brands Do on Social Media
by Ayaz Nanji
How to Create Eye-Catching and Effective Headlines [Infographic]
by Verónica Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with