Question

Topic: Taglines/Names

Need Help For A Tagline

Posted by Anonymous on 11/10/2012 at 2:40 PM ET 250 Points
I need helpfor a tagline for a physical therapy practice which offers home visits primarily. the tagline right now is 'bringing personalised care to you'. I want to emphasised personalised/individualised care and convenience. I am thinking to change it to something more catchy.
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RESPONSES

  • Posted by SteveByrneMarketing on 11/10/2012 at 3:02 PM Accepted
    It would help to know the name of your practice so we don't repeat words in the tagline. That said something very clear and direct such as "Physical Therapy House Calls" might do the trick.

    I have recently researched PT practitioners in my area and "personalised individualised care and convenience" is a claim they all make, it's generic to this market segment and therefore of little value in differentiating your brand. Going to the client's home is how you are different.
  • Posted by Moriarty on 11/10/2012 at 3:03 PM Member
    "Why go to the clinic when I can come to you?"

    "Why get lost in the traffic when I can do it for you?" ;-)

    "Staying at home doesn't mean you have to miss out"

    "We care enough to come to your home"

    Can you come back with some ideas on who your best customers are? Focussing on them will get your message through to that section of the community that you serve best.

    To your success, Moriarty xx
  • Posted by Moriarty on 11/10/2012 at 3:06 PM Accepted
    Further note: Steve B is right. There are a lot of practices out there - and you need to make yourself stand out. The trick is to stand out to those people who really like what you do for them.

    More info on who they are and what you do for them that nobody else does will take you a very long way. Your advertising will sit at the bottom of the page - yet still jump out at them!
  • Posted by mgoodman on 11/10/2012 at 3:34 PM Moderator
    Where does your target audience live? How do they learn about you? Are you referred by someone? Maybe the referrer is your real target audience.

    It would help if you can give us more information about the target audience and what's important to them when they select a PT. What's most important to them? How do they make the decision on which PT to use? What are the criteria?
  • Posted on 11/10/2012 at 3:58 PM Author
    My target market is both young and elderly who have challenges in getting from home to a clinic. I live in small island in the caribbean. So i can get from 1 end of the island to the other in 45 mins to 1 hr. Most of my home patients at present are elderly who have broken hips. Most of the patients are referred by doctors and less often by their friends.
    I help patients regain strength, function(eg. start walking again) and become painfree.
    i currenty have a practice in my home as well as go out to see home patients.
  • Posted on 11/10/2012 at 4:02 PM Author
    the name of the practice is "mobile physical therapy". How does that sound? what do you think? Is it catchy enough?
  • Posted by Moriarty on 11/10/2012 at 8:14 PM Member
    Tammi

    I need to sleep on this one. In the mean time, spend a few moments and put yourself in the place of your patient. What one thing makes you special in their eyes.

    Because I am looking for something along the lines of "Therapy At Your Doorstep" which is the same thing as being mobile. Only mobile sort of means you are somewhere else on the island scooting around. What Mobile means to them is that you can be at their door. When they need you. They don't need you to be mobile on the other side of the island, they need your mobility after you have stopped!

    Are you following my thoughts here?

    M xx
  • Posted by SteveByrneMarketing on 11/10/2012 at 8:51 PM Accepted
    I think "Mobile Physical Therapy" works just fine, especially if you have been using it for a while and your target audience/customers already know this name. Other name options include ..

    Physical Therapy on Wheels
    Physical Therapy on Call
    Physical Therapy Delivered
    Physical Therapy at Home
    Physical Therapy to Go

    Etc etc ... and none of them work any better than what you already have. Also, since you communicate your primary positioning benefit in your name, why do you think you need a tagline? All services businesses do not require taglines and unless there are several strong competitors to your "house calls" position, you probably will do find without one - sometimes less is more.
  • Posted by Gary Bloomer on 11/10/2012 at 9:03 PM Accepted
    Catchy is not the point, relevance is.
  • Posted on 11/10/2012 at 9:58 PM Author
    thanks. I get you.
  • Posted on 11/10/2012 at 10:03 PM Author
    Hmmm. What makes me special in my patient's eyes? I am genuine and they get that. I push them and make them work hard. Some think i have healing hands. I can come to them during the day at a time convenient to them rather than after hours like most other therapists. I appear to know what i am doing and I am experienced.
  • Posted by Moriarty on 11/11/2012 at 4:47 AM Accepted
    A few thoughts:



    "Brings my care into your home"

    "Care" in this instance being in the sense of tending and in the sense of the branch you are in (I don't know if this is how it is termed in your part of the world - it is called "Zorg en Welzijn" here in NL - "care and wellness")

    Steve's neat ideas of

    "Physical Therapy Delivered
    Physical Therapy at Home"

    are along my lines of thought - that is to say, from the patient's perspective. That, after all, is who you are speaking to, not other mobile physical therapists!

    Any good? Moriarty xx
  • Posted on 11/11/2012 at 8:18 AM Author
    How is 'bringing personalised care to you?
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